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Strategy & Analytics Lead
Automotive | Data | Growth | Decision Intelligence
Drive Smarter Decisions. Accelerate Growth. Lead with Data.
At
USA TODAY NETWORK / LocaliQ Automotive, we're not short on data-we're focused on what to do with it.
Our Automotive division is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. We connect digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes.
We're looking for a
Strategy & Analytics Lead who operates like a business partner-not just an analyst. Someone who can take complex, multi-source data and turn it into clear, confident direction that clients actually act on.
What You'll Do
Strategy & Analytics Leadership
- Act as a trusted advisor to both internal teams and dealership partners
- Lead discovery conversations to uncover performance gaps and growth opportunities
- Translate complex datasets into clear, executive-level insights and recommendations
- Find the story in the data-not just report on it
Data Integration & Insight Development
- Analyze and connect data across:
- GA4 (digital behavior)
- CRM systems (sales pipeline & outcomes)
- Inventory & sales data
- Market demand and share trends
- Identify where marketing performance and actual sales are out of sync-and close the gap
- Turn fragmented data into a cohesive, actionable strategy
GA4 & Technical Execution
- Own and optimize GA4 implementations (events, conversions, attribution)
- Run reports, interpret trends, and extract meaningful insights
- Diagnose and resolve tracking or attribution issues
- Ensure accuracy and integrity across platforms
Client & Sales Partnership
- Partner closely with sales teams to shape strategy-not just support it
- Participate in client conversations and influence decision-making with confidence
- Help position digital solutions based on real business needs and data-backed opportunities
Performance & Growth Impact
- Identify opportunities to improve marketing efficiency and business performance
- Support client retention and expansion through strategic insight
- Drive measurable impact-not just analysis
What You Bring
- Bachelor's degree or equivalent experience
- 3+ years in analytics, strategy, consulting, or related roles
- Strong experience working in data-rich, decision-driven environments
- Automotive experience is a plus-but not required
Technical Skills
- Advanced experience with Google Analytics 4 (GA4)
- Strong proficiency in Excel/Google Sheets and Power Point
- Experience working with CRM systems and attribution platforms
- Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus
What Sets You Apart
- You're a thinker, not just a processor
- You're naturally curious and ask sharp, strategic questions
- You simplify complexity into clear, actionable insights
- You're comfortable challenging assumptions and influencing outcomes
- You thrive in ambiguity and can connect dots across multiple data sources
- You operate like a business partner, not "the analytics person in the corner"
- Highly organized with the ability to manage multiple priorities
Why Join Us?
- Be part of a rapidly evolving, data-driven growth organization
- Work at the forefront of automotive marketing and analytics innovation
- Help dealerships make smarter, more confident business decisions
- Join a small, experienced, highly collaborative team doing meaningful work
- Influence real outcomes-not just dashboards
Compensation & Earnings
- $55,000 - $70,000 base salary + bonus potential (20%)
- Top performers exceed expectations
Benefits
- Comprehensive Health, Dental, and Vision coverage
- 401(k) with company support
- Market-leading Unlimited PTO (Managed Time Off)
- Career growth in a high-impact, high-visibility role
The salary for this role will range between $55,000 and $70,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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Gannett
May 02, 2026