Senior Media Strategy Lead (Living Room & Streaming Partnerships)

We are seeking a senior media strategy leader with 10+ years of experience in media planning and strategy to oversee global paid media initiatives for a leading entertainment and streaming platform's TV business across living room distribution partners.

Responsibilties

• Oversee global paid media strategy for the TV business team across living room distribution partners.
• Lead production of quarterly global strategic media briefs, partnering with key internal stakeholders to ensure alignment on goals and business direction.
• Identify paid media contributions to streaming title goals, sports programming goals, living room partner goals, and broader business objectives.
• Review media plans, provide strategic feedback to media teams, and produce executive summaries for leadership review and approval of quarterly plans.
• Oversee launches of living room media campaigns, ensuring campaigns launch accurately and on schedule.
• Manage weekly media spend and performance reporting for leadership and key stakeholders, including ad hoc reporting as needed.
• Oversee the monthly creative production process for paid media campaigns, aligning with stakeholders on required assets ahead of creative briefings.
• Collaborate closely with data science and analytics teams to measure living room media performance, with a focus on mixed media modeling and lifetime value (LTV) analysis.
• Regularly produce high-level summaries of paid and earned media plans for priority streaming originals and major sports tentpole campaigns.

Qualifications

• 10+ years of experience in media planning, media strategy, or integrated marketing strategy.
• Deep experience managing large-scale global paid media campaigns.
• Strong understanding of streaming, entertainment, sports, and living room distribution ecosystems.
• Experience collaborating cross-functionally with analytics, creative, media, and executive leadership teams.
• Proven ability to synthesize complex media strategies into executive-level presentations and recommendations.
• Strong analytical mindset with experience interpreting media performance data and measurement frameworks.
• Exceptional organizational, communication, and stakeholder management skills.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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