There's before, and then there's Aquaphor. The newly formed Global Aquaphor Accelerator team is on a bold mission to fully unleash Aquaphor, our second-largest derma brand, elevating it into one powerful global brand. This is a unique opportunity to help fuel continued growth in the US while transforming a trusted American icon into a globally recognized success story and expanding into exciting new categories. With strong ambition, entrepreneurial energy, and a clear drive to win, we are building a team of forward-thinkers who are ready to shape the future of derma skincare on a global scale and make a visible, lasting impact. Location: Stamford, CT USA (hybrid, three days in office) Reports to: Global Marketing Director Aquaphor As Global Senior Brand Manager - Legacy Portfolio in our fast, fearless and highly collaborative Accelerator Team, you will play a pivotal role in growing and transforming Aquaphor from a powerful local champion into a true global powerhouse. Your main focus will be on the brand's strong legacy business (across ointment, lip, baby) rooted in its strong US heritage, driving its growth in the US and across the globe. You will identify white spaces in the legacy portfolio, architect a robust innovation pipeline and deliver globally scalable product concepts that elevate Aquaphor in the US and across the globe. Your Tasks
1. Global Portfolio Ownership & Life-Cycle Management
- Lead global strategy for Aquaphor's existing core categories and hero SKUs across Ointment, Baby and Lip
- Develop short-, mid- and long-term roadmap for L / RL and Upclaiming
- Lead cross-market innovation ideation to develop innovative products and winning concepts driving brand growth in US and globally
- Identify optimization and expansion opportunities in pack formats, claims, and pricing tiers at global scale
- Craft compelling 2D (and 3D) design language for future innovations
- Identify the right balance between brand equity and tactical growth opportunities
2. IIM Ownership
- Oversee and execute international launches and relaunches within the IIM process
- As key Core Team member you steer global IIM projects from early concept stage to launch, ensuring innovations are globally scalable and strategically relevant while closely collaborating with R&D Formula, R&D PackDev, Medical and Supply Chain
- Make marketing mix recommendations for product & category launches and/or relaunches, in collaboration with involved departments (digital, claims, finance, legal, regulatory, medical, CMI, etc.).
- Build compelling business cases to support high-potential concepts
- Present projects in Gate 1+ meetings and senior forums (i.e. Aquasquad, Regular JFs with Derma President and/or US Derma Lead Team), championing bold ideas and clear strategic direction
- Drive excellence in execution so innovations deliver impact from day one
- Act as Claim Expert and lead strong claim development, engaging closely with Medical Management, R&D, Claim Strategist and Regulatory/Legal to increase product competitiveness
- Work in close collaboration with the Content & Communication Manager to develop best-in-class communication briefs
3. Consumer & Trend Analysis
- Be obsessed with competition: Continuously track and translate ingredient, formulation, pricing and competitive trends into opportunity spaces and share with the Aquaphor Accelerator team
- Partner with your Aquaphor CMI colleague to validate white spaces and future growth territories
- Turn insights into sharp, inspiring briefs that guide R&D and creative development
4. Collaboration - internationally & x-functionally
- Engage early with priority region (North America) as well as future top markets to integrate market & dermatologist & consumer needs as well as legal/regulatory requirements (i.e. cosmetics vs OTC) early on
- Work closely with US team and key expansion regions/countries providing proactive consultancy
- Engage strongly with the Aquaphor Accelerator peers, such as Medical Management, Content & Communication Manager, SCM & Training Manager and CMI to ensure consistent knowledge transfer and orchestration across all touchpoints
- Regularly monitor and control the global marketing budget
Your Profile
- 7-10+ years' experience in brand management or global innovation within beauty, personal care, consumer health, or FMCG
- Bachelor's degree required / Master's degree is a plus - either in Marketing and/or Science
- Experience in dermatological skincare is a plus
- Experience in US market preferred and ideally experience outside of US
- Proven track record in endtoend innovation development: white space identification, concept & design creation, claim development and business cases, and global launches
- Certain knowledge of the Product Development process (IIM), technical understanding, and expertise in skincare formulas
- Strong ability to translate consumer insights, trends, and data into clear opportunity spaces and compelling product concepts
- Comfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathy
- Strategic thinker with sharp commercial acumen, and strong analytical skills, capable of building global business cases and shaping longterm portfolio direction
- Excellent cross-functional collaborator with strong influence and stakeholder management skills
- Entrepreneurial, proactive, and energized by working in a fast-paced, accelerator-style environment with high levels of ambiguity
- Strong communicator and verbal & visual storyteller who can bring ideas to life
- Very strong eye for details and excellence in execution
- Fluent in English
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com. |
Beiersdorf Inc
May 12, 2026