Senior Coordinator of Marketing and Communications - Siebel School of Computing and Data Science

Duties and Responsibilities:

* Communications, Marketing Strategy & Campaign Execution

o Provide strategic leadership for the school's integrated communications and marketing efforts, aligning initiatives with school, college, and university priorities.

o Develop and execute annual and long-range communications and marketing plans, including goal setting, audience targeting, and measurable outcomes.

o Lead the ideation, planning, and execution of multi-channel campaigns (web, email, social, and digital platforms), ensuring alignment across audiences and initiatives.

o Oversee and actively manage the school's digital channels, including website, email communications, and social media, with responsibility for content strategy, performance optimization, and growth.

o Establish and track key performance indicators (KPIs) and develop regular reports and dashboards to assess effectiveness, inform decision-making, and demonstrate impact.

o Utilize data analytics and audience insights to refine messaging, improve engagement, and guide strategic direction.

o Monitor market trends and higher education communications/marketing practices, translating insights into actionable strategies for the school.

o Serve as a senior writer, editor, and content strategist for complex or high-visibility communications, while reviewing and approving content developed by staff.

o Ensure consistency, quality, and alignment with institutional messaging and brand standards across all platforms.

o Serve as primary liaison to the college marketing and communications team and coordinate with campus partners and external collaborators.

* Leadership, Project Management & Operational Oversight

o Provide direct supervision, coaching, and performance management for communications and events staff, including onboarding, training, workload management, and evaluations.

o Operate within and manage project management systems and workflows to ensure accountability for timelines, deliverables, and priorities across multiple concurrent initiatives.

o Oversee planning and execution of school-hosted events through staff, ensuring alignment with communications and engagement strategies.

o Review and approve event-related communications, materials, and attendee experience to ensure quality, consistency, and alignment with school goals.

o Coordinate and prioritize team activities to support strategic initiatives while maintaining day-to day operational effectiveness.

o Serve as a resource and escalation point for team and stakeholder needs.

* School Communications Operations & Channel Ownership

o Oversee and manage day-to-day communications operations, including:

• Website updates, enhancements, and analytics
• Social media management and performance tracking
• Email communications and stakeholder coordination
• Development of news content, media mentions, and School-specific storytelling

o Ensure all channels are actively maintained, strategically aligned, and continuously improved.

* Other

o Assume additional responsibilities to further the mission and strategic goals of the school.

o Participate in occasional evening/weekend events and limited travel as needed.

Minimum Qualifications:

* Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.

* Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

* Demonstrated experience leading projects, teams, or initiatives.

* Demonstrated experience managing communications or marketing channels (web, email, social)

Note: Master's Degree in an area consistent with the duties of the position may be

substituted for one (1) year (12 months) of work experience. here)

Preferred Qualifications:

* Experience using data or analytics to inform strategy.

* Experience developing and executing integrated marketing and communications strategies.

* Experience managing multi-channel campaigns and performance reporting.

* Familiarity with analytics tools (e.g., Google Analytics, email platforms, social media insights).

* Experience working in higher education or similarly complex organizations.

* Experience supervising staff or leading cross-functional teams.

Knowledge, Skills and Abilities:

* Strong strategic thinking and problem-solving skills

* Ability to balance high-level strategy with hands-on execution

* Strong leadership, supervisory, and interpersonal skills

* Ability to communicate with others effectively

* Ability to manage multiple priorities in a fast-paced environment

* Strong attention to detail with a focus on quality and impact.

* Ability to interpret data and translate insights into actionable strategies

This is a full-time Civil Service Marketing Associate position appointed on a 12-month service basis. The expected start date is as soon as possible after the closing date. The budgeted salary range for this position is $67,000 - $72,000. Salary is competitive and commensurate with qualifications and experience, while also considering internal equity.

Hybrid work options may be available for this position, with the ability to be on-site at the University of Illinois Urbana-Champaign campus as needed per the University's Workplace Flexibility policy.

This position is not eligible for any type of sponsorship for work authorization.

For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.