Physician Liaison - Surgical Specialties

Education:

Bachelor's degree in business, marketing, healthcare administration, or related field.

Experience:

3+ years of healthcare sales, pharmaceutical sales, or physician relations experience with a demonstrated track record of meeting or exceeding sales/outreach targets.

Skills:

• Demonstrated skill in presentation and consultative sales aimed at building referral relationships with physicians and practice staff.
• Ability to develop and manage a physician territory, including call planning, target prioritization, and pipeline tracking.
• Skill in gathering and communicating competitive intelligence as part of the outreach process.
• Proficiency with CRM systems and data-driven reporting tools.
• Ability to prioritize activities and respond to a rapidly changing healthcare environment.

Licensure, Certification:

Valid driver's license required.

Principal Duties and Responsibilities:

• Executes priority physician contacts and relationship development inclusive of face-to-face visits specifically targeted at expanding GBMC's surgical referral volume and market position.
• Manages an assigned territory of 60-80 physician targets, concentrating on the areas of greatest return for Head & Neck, General/Robotic Surgery, and Orthopedics.
• Identifies prospects through targeted calls and systematic outreach to independent and non-affiliated primary care practices.
• Obtains, interprets, and analyzes referral data on physician utilization of GBMC surgical services and services of competing organizations.
• Serves as the primary point of contact between community physicians and GBMC surgical specialists, coordinates resolution of access and scheduling issues.
• Gathers and communicates competitive intelligence on referral patterns and competitor activities to the Chief Marketing Officer.
• Executes the 90-day New Specialist Playbook for every newly hired surgical specialist, including targeted introductions to the top 20 referring PCPs within the first 30 days.
• Accompany new specialists on introductory visits to high-priority physician offices and coordinates with at least one launch event (lunch-and-learn or CME dinner) per new hire.
• Supports the standardized PCP Orientation Program to ensure new primary care physicians are introduced to GBMC's surgical capabilities and key specialists within their first two weeks.
• Coordinates "meet the specialist" events and introductory meetings between new surgical hires and established referring physicians.
• Maintains accurate, current records of all physician contacts, visit notes, referral sentiment, and required follow-up actions in the CRM system within 48 hours of each visit.
• Monitors referral patterns for assigned specialties and identifies trends, leakage, and opportunities; communicates findings to the Chief Marketing Officer and others as appropriate.
• Prepare weekly activity reports summarizing visits completed, issues identified, and upcoming priorities.
• Contributes to monthly and quarterly dashboard reporting supporting program accountability reviews with senior leadership.
• Represents GBMC at community health events, CME dinners, and professional networking events aligned with surgical specialty outreach priorities.
• Coordinates physician participation in community events and assists with developing outreach materials, physician profile cards, and leave-behind collateral.
• Recommends programs and strategies to improve physician loyalty and referral relationships; participates in the development of marketing support materials and educational seminars as requested.
• Supports the annual event calendar tied to specialty priorities and Dance Endowment reporting obligations.

GBMC Values: Value Description -

Respect
I will treat everyone with courtesy.

I will foster a healing environment.

Treats others with fairness, kindness, and respect for personal dignity and privacy
Listens and responds appropriately to others' needs, feelings, and capabilities

Excellence
I will strive for superior performance in every aspect of my work.

I will recognize and celebrate the accomplishments of others.

Meets and/or exceeds customer expectations
Actively pursues learning and self-development
Pays attention to detail; follows through

Accountability
I will be professional in the way I act, look and speak.

I will take ownership to solve problems.

Sets a positive, professional example for others
Takes ownership of problems and does what is needed to solve them
Appropriately plans and utilizes required resources for various job duties
Reports to work regularly and on time

Teamwork
I will be engaged and collaborative. I will keep people informed.
Works cooperatively and collaboratively with others for the success of the team
Addresses and resolves conflict in a positive way
Seeks out the ideas of others to reach the best solutions
Acknowledges and celebrates the contribution of others

Ethical Behavior
I will always act with honesty and integrity. I will protect the patient.

Demonstrates honesty, integrity and good judgment
Respects the cultural, psychosocial, and spiritual needs of patients/families/coworkers

Results
I will set goals and measure outcomes that support organizational goals.

I will give and accept help to achieve goals.

Embraces change and improvement in the work environment
Continuously seeks to improve the quality of products/services
Displays flexibility in dealing with new situations or obstacles
Achieves results on time by focusing on priorities and manages time efficiently

Pay Range

Final salary offer will be based on the candidate's qualifications, education, experience and alignment with our organizational needs.

Equal Employment Opportunity

GBMC HealthCare and its affiliates are Equal Opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.