Summary
The Senior Sales Manager is responsible for driving revenue growth across G3 Enterprises' winery
equipment portfolio and packaging within the Central Coast and Southern California wine regions. This
role develops and executes sales strategies focused on new account penetration, share of wallet
expansion, and long-term customer partnerships with winery customers.
With a comprehensive winery portfolio, the position sells our entire equipment range such as presses, full
turnkey bottling lines including fillers, corkers/cappers, labelers, capsulers and dry-end automation as
well as our dry goods products including Diam corks, screw caps, glass bottles, and kegs. Working
closely with winery production teams, operations leaders, winemakers, and ownership groups, the Senior
Sales Manager evaluates winery workflows and recommends integrated packaging and equipment
solutions that improve operational efficiency, production performance, and packaging quality.
Essential Functions
This job description reflects management's assignment of essential functions; it does not prescribe or restrict
the tasks that may be assigned.
* Own and manage sales performance for the Central Coast and Southern California territory.
* Drive revenue growth through both new winery account acquisition and expansion of existing
customer relationships.
* Achieve assigned sales quotas and territory growth objectives.
* Conduct winery site visits and operational assessments to understand production requirements.
* Develop and deliver technical sales presentations, proposals, and equipment demonstrations.
* Serve as a trusted advisor to winery production teams by providing solutions to bottling,
processing, and packaging challenges.
* Develop and strengthen relationships with winery owners, operations leaders, winemakers, and
procurement teams.
* Maintain strong partnerships with existing customers while identifying new business opportunities.
* Represent the company as an industry ambassador to prospective clients.
* Identify and develop opportunities to cross-sell additional company products and services.
* Partner with internal teams including engineering, operations, customer service, logistics, and
technical services to support sales activity.
* Maintain accurate sales forecasts and pipeline management through CRM systems.
* Analyze market conditions, competitive activity, and customer demand to support territory
planning.
* Prepare sales reports, forecasts, and strategic account plans.
Supervisory Responsibilities
* May mentor or provide guidance to peers, distributors, or indirect team members as needed.
Responsibilities may include supporting training, knowledge sharing, and collaborative sales
initiatives.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The
requirements listed below are representative of the knowledge, skill and ability required. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications
* Bachelor's degree plus 8 years of experience selling packaging products, winery equipment, or
related industrial products reflecting increasing levels of responsibility; OR Bachelor's degree plus
7 years of relevant G3 sales experience; OR High School Diploma or State-issued equivalency
certification plus 12 years of industry sales experience in packaging, winery equipment, beverage
production equipment, or related products; OR High School Diploma or State-issued equivalency
certification plus 11 years of industry sales experience in packaging, winery equipment, beverage
production equipment, or related products.
* Required to travel 35-50% of the time.
* Candidates for this position must have a valid driver's license and a safe driving record. Required
to obtain a California driver's license or appropriate state driver's license within 30 days of hire.
* Skilled in the use of MS Word, MS Outlook, MS Excel, and MS PowerPoint at an intermediate
level.
* Demonstrated experience in consultative B2B sales within the wine, beverage, packaging, or
processing industries.
* Experience selling integrated winery bottling or processing systems.
* Experience working with winery production or operations teams.
* Ability to manage complex sales cycles, particularly capital equipment projects.
Preferred Qualifications
* Bachelor's degree plus 10 years of sales experience in winery equipment, packaging, or beverage
production systems.
* Winemaking experience and/or prior experience as a Winemaker or Bottling Manager.
* Deep knowledge of winery production processes including crushing, pressing, fermentation,
bottling, and packaging.
* Experience presenting complex technical solutions to winery ownership and executive leadership.
* Strong analytical and problem-solving capabilities.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk, talk, hear, and travel to
winery facilities. The employee may occasionally be required to stand, reach, bend, or work in production
environments.
Work Environment
The work environment characteristics described here are representative of those an employee encounters
while performing the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
Work is performed both in office and winery production environments. While performing the duties of this
job, the employee is occasionally exposed to wet or humid conditions, fumes or airborne particles,
outdoor weather conditions. The noise level in the work environment is usually moderate to loud.
Hiring Salary Range: $124,800 - $156,000
Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
This position includes a competitive benefits package.
Please clickhereto view our full list of benefits.
G3 Enterprises
$124,800 - $156,000
May 26, 2026