Public Communications Specialist - 3555

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

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The Office of University Communications and Marketing ( UCM) at The University of North Carolina Pembroke is responsible for marketing the university to prospective students, alumni and other constituents, and for brand development and compliance. Additionally, UCM is charged with developing and communicating the university's message through positive media and community relationships. UCM is also the functional division that houses Givens Performing Arts Center.

The Digital and Social Media Coordinator will create meaningful storytelling and engaging digital content for university social channels, collaborate with colleagues to develop content based on marketing goals and strategic communication priorities, and plan, create and implement a university digital content strategy that enhances the university brand.

The Social Media Coordinator leads the university's social media strategy and oversees the day-to-day management of UNC Pembroke's official social media channels. This position develops and executes platform-specific content strategies that strengthen brand awareness, support enrollment and engagement goals, and enhance the university's digital presence. Responsibilities include content creation and curation, social media campaign management, analytics and performance reporting, trend monitoring, content calendar development, and coordination with campus partners to ensure consistent, strategic and brand-aligned messaging across university channels. The position also oversees the Student Creator program.

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This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable). In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process.

UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.