Vice President of Marketing

The Vice President of Marketing is a strategic executive leader responsible for developing, executing, and optimizing a comprehensive marketing strategy that drives growth, customer engagement, and brand leadership for Midwest Veterinary Supply. This role oversees all marketing functions, including strategic marketing, digital marketing, marketing automation, creative services (graphic design), and digital media production, while aligning closely with sales, purchasing, and operations in a distribution-focused environment.

The Vice President of Marketing will lead a high-performing team and partner cross-functionally to strengthen Midwest's position as a trusted supplier to veterinary practices, producers, and animal health professionals.

Job Responsibilities

Strategic Leadership

• Develop and execute a comprehensive, data-driven marketing strategy aligned with company growth objectives and market positioning.
• Serve as a key member of the executive leadership team, contributing to corporate strategy, innovation, and long-term planning.
• Identify market trends, competitive opportunities, and customer insights within the veterinary supply and distribution landscape.
• Drive brand positioning, messaging, and value proposition across all customer segments.

Digital & Omnichannel Marketing

• Lead all digital marketing initiatives, including e-commerce marketing, paid media, SEO/SEM, email, and social media strategies.
• Optimize online customer journey and digital experience across platforms.
• Drive customer acquisition, retention, and lifetime value through integrated digital campaigns.
• Partner with IT and e-commerce teams to enhance digital capabilities and performance.

Marketing Automation & Analytics

• Oversee marketing automation platforms, CRM integration, and customer data strategies.
• Implement segmentation, personalization, and lifecycle marketing programs.
• Establish and track KPIs, dashboards, and performance metrics to guide decision-making.
• Leverage data analytics to continuously improve campaign effectiveness and ROI.

Creative Services & Digital Media Production

• Lead internal creative teams responsible for graphic design, content development, and multimedia production.
• Ensure consistent brand identity and high-quality creative output across all channels.
• Oversee production of digital media assets including video, photography, and interactive content.
• Support product launches, promotions, and educational content initiatives.

Distribution & Channel Marketing

• Develop and execute marketing programs tailored to a distribution business model, including B2B and B2C customer segments.
• Collaborate and partner with sales teams to support field initiatives, key accounts, and channel partners.
• Manage supplier co-op marketing programs and vendor partnerships.
• Drive purchasing, catalog strategy, promotions, and seasonal campaigns.

Team Leadership & Development

• Build, mentor, and lead a high-performing marketing organization.
• Foster a culture of innovation, accountability, and continuous improvement.
• Align team structure, processes, and resources with evolving business priorities.

Budget & Performance Management

• Develop and manage the marketing budget with a focus on ROI and efficiency.
• Allocate resources effectively across channels and initiatives.
• Regularly report on marketing performance to executive leadership.
• Perform other duties as assigned.

Supervisory Responsibilities

Leads and develops the marketing organization, including hiring, coaching, performance management, and succession planning. Provides strategic direction and oversight to leaders across digital marketing, marketing operations, creative services, media production, and channel marketing. Establishes goals, monitors performance, and ensures alignment with overall business objectives while fostering a collaborative, high-performing team culture.

Job Requirements & Qualifications

The requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Required

• Bachelor's degree in marketing, Business, or a related field (MBA preferred).
• 10+ years of progressive marketing leadership experience, with at least 5 years in a senior/executive role.
• Proven experience leading marketing in a distribution, wholesale, or multi-channel environment.
• Strong expertise in digital marketing, marketing automation, and data-driven campaign management.
• Demonstrated ability to lead creative teams and oversee brand development.

Preferred

• Experience in animal health, veterinary, agriculture, or healthcare-related industries.
• Familiarity with e-commerce platforms and B2B customer engagement strategies.
• Experience working with supplier/vendor marketing partnerships.

Key Competencies

• Strategic thinking and executive leadership
• Customer-centric mindset
• Analytical and data-driven decision-making
• Cross-functional collaboration and influence
• Innovation and adaptability in a changing market
• Strong communication and storytelling skills

Mental & Physical Demands

Mental Demands

• Strategic and Analytical Thinking: Ability to think critically and long-term, synthesize complex data, and translate insights into actionable strategies.
• Decision-Making Under Pressure: Frequently required to make high-impact decisions with incomplete information in a fast-paced, results-driven environment.
• Problem Solving: Evaluate complex business challenges across marketing, sales, and operations and implement effective solutions.
• Attention to Detail: Strong focus on accuracy while managing multiple large-scale initiatives simultaneously.
• Communication & Influence: Ability to communicate clearly and persuasively with executive leadership, internal teams, vendors, and external partners.
• Adaptability: Capacity to adjust strategies quickly in response to market shifts, supplier dynamics, and customer needs.
• Leadership & Emotional Intelligence: Navigate organizational dynamics, lead change, and motivate diverse teams.

Physical Demands

• Work Environment: Primarily performed in an office setting or hybrid environment with extended periods working on a computer.
• Sedentary Activity: Frequent sitting, with occasional standing, walking, and movement between meetings or facilities.
• Technology Use: Regular use of computers, mobile devices, and video conferencing tools for extended periods.
• Travel Requirements: Moderate travel (typically 20-40%) may be required for: Industry events and trade shows, Supplier/vendor meetings, Field visits and customer engagement, Company leadership meetings across distribution locations
• Event Participation: Occasional need to stand for extended periods during conferences, events, or on-site visits.
• Lifting/Physical Effort: Minimal; may occasionally lift light materials (e.g., marketing collateral, event materials up to ~20 lbs.).

Equipment Used

Standard office and mobile technology, including computer/laptop with peripherals, smartphone, office equipment (printers/copiers), and common business, marketing, analytics, creative, and communication software platforms, along with occasional use of audiovisual and event display equipment.

Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of the minimum levels of education, experience and skills required to perform the essential functions of this job. The job description does not constitute a written or implied contract of employment. Midwest Veterinary Supply reserves the right to revise or change job duties and responsibilities as the need arises.

Work Environment

Work will typically be performed Monday through Friday. Occasional travel for trainings, meetings, trade shows, or as requested by management, which may include overnights and weekends.

Salary/Benefits:

We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual, and we like to have fun with weekly relaxed dress days and regular events like holiday contests, cookouts, and employee appreciation celebrations.

About Us:

Midwest Veterinary Supply, Inc. (MVS) has provided quality service and merchandise to the veterinary profession since 1961. Our products are distributed from eight branches located in key geographic locations within our trade area. We take great pride in getting our orders out the same day as called in and having the product in the customer's hand the next day. MVS carries products and equipment from most major manufacturers. As we continue to grow, our goal will be, as it has always been, to provide the veterinary profession the very best in service along with quality merchandise at fair and competitive prices.

Midwest Veterinary Supply believes in providing equal employment opportunities for all employees and will not violate any law prohibiting discrimination for or against any employee or applicant for employment on the basis of any characteristic protected under local, state, or federal statute, ordinance, or regulation. To view applicable employment notices, please click here to visit our Careers page. California residents, click here to view the California Consumer Privacy Act Disclosure.