Influencer & Paid Media Specialist

Aquent is partnering with a prominent, innovative company dedicated to enhancing the lives of pets and their families through a vibrant online community and cutting-edge services. This client is at the forefront of digital engagement, constantly seeking new ways to connect with audiences and build meaningful relationships. Join a team that values creativity, strategic thinking, and a passion for making a real impact in the pet industry.

Are you a social-first marketing wizard with a knack for identifying emerging talent and orchestrating seamless campaigns? We're looking for a dynamic individual to step into a pivotal role, driving the execution of influencer marketing and paid social programs. You'll be the architect behind bringing compelling campaigns to life, directly influencing how millions of pet lovers discover and engage with a beloved brand. Your expertise will shape content strategies, amplify brand messages, and ensure every campaign resonates deeply with our target audience, playing a crucial part in the company's continued growth and success.

In this role, you will be instrumental in supporting comprehensive influencer campaigns from inception to delivery. You'll leverage your deep understanding of the creator economy and social media trends to source top-tier talent, manage content workflows, and ensure flawless execution across various platforms. Your meticulous attention to detail will be key in reviewing content for brand alignment and compliance, while your operational prowess will keep campaigns running smoothly and efficiently. This is an exciting opportunity to collaborate with cross-functional teams and external partners, directly contributing to the brand's social media presence and overall marketing effectiveness.

**What You'll Do**

* **Creator Sourcing & Campaign Support:**

* Identify, research, and recommend creators across popular social platforms, including short-form video, image-based, and long-form video channels, as well as emerging platforms.

* Support the full lifecycle of influencer campaign execution, from initial creator selection through final content delivery.

* Evaluate creators based on critical metrics such as audience demographics, engagement rates, content quality, brand fit, and campaign objectives.

* Continuously monitor creator trends and proactively surface new partnership opportunities to the team.

* **Content Review & Quality Assurance:**

* Review influencer content submissions rigorously to ensure alignment with campaign briefs, brand guidelines, regulatory requirements, and platform best practices.

* Coordinate revision requests and feedback loops efficiently between creators, agencies, and internal stakeholders.

* Maintain robust content approval workflows and accurately track asset status across multiple concurrent campaigns.

* **Platform Management:**

* Serve as a primary day-to-day operator for creator workflow platforms.

* Source creator content and manage creator submissions within the platform.

* Maintain meticulous campaign organization, facilitate creator communications, and ensure accurate asset tracking.

* Identify and implement opportunities to improve workflow efficiency and platform adoption.

* **Influencer Content Trafficking:**

* Manage influencer content trafficking and asset delivery across major social media platforms.

* Coordinate seamlessly with Paid Media and Social teams to ensure content is delivered accurately, on time, and in the proper format.

* Track usage rights, deliverables, and maintain comprehensive campaign asset libraries.

* Support paid amplification efforts by organizing creator assets and required documentation.

* **Reporting & Operations:**

* Maintain comprehensive campaign trackers, creator databases, and workflow documentation.

* Assist with influencer program reporting and performance recaps.

* Support gifting initiatives, product seeding, and creator logistics as needed.

* Help identify and implement process improvements that enhance efficiency across the influencer program.

**Must-Have Qualifications**

* 3-5 years of experience in influencer marketing, social media management, creator partnerships, digital marketing, or a related field.

* Strong understanding of major social media platforms and the broader creator ecosystem trends.

* Proven experience working with influencer marketing platforms and creator tools.

* Excellent project management and organizational skills, with a demonstrated ability to manage multiple projects simultaneously.

* Strong attention to detail and the ability to maintain accuracy in fast-paced environments.

* Experience reviewing social content and providing constructive feedback effectively.

* Strong communication and collaboration skills, capable of working effectively with diverse teams and external partners.

**Nice-to-Have Qualifications**

* Experience working at a consumer brand, agency, or influencer marketing organization.

* Familiarity with creator analytics and social performance metrics.

* Passion for social media, internet culture, and the evolving creator economy.

* Familiarity with paid social workflows and influencer content licensing/usage rights.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.