Media and Communications Specialist - Marketing

Description

Your passion belongs at UNC Health. Join more than 56,000 teammates working together to improve the health and well-being of the communities we serve across North Carolina.

Summary:

Implements media relations strategy to complement and advance the strategic business objectives of UNC Health Johnston as a component of the UNC Health Care system.
Actively seeks opportunities to promote UNC Health Johnston services and physicians. Mitigates reputational issues from crises and/or negative inquiries and coverage. Coordinates internal communications efforts for teammates and medical staff.

Responsibilities:
1. Leads media relations efforts for UNC Health Johnston, especially for business, political and mental health issues. Collaborates with UNC HCS media relations efforts.
2. Coordinates media relations and media requests in a timely manner. Works with media representatives from print, TV, radio, online and more to promote UNC Health Johnston. Prepares and disseminates news releases and media advisories. Organizes press conferences.
3. Cultivates and nurtures relationships with media representatives to promote UNC Health Johnston. Looks to expand outlets that highlight UNC Health Johnston. Develops relationships with UNC Health Johnston physicians and teammates to identify compelling stories from across the organization. Works with various service lines to identify areas of focus and new strategic initiatives
4. Prepares speeches, talking points and fact sheets. Writes feature stories for publications and newsletters.
5. Works with UNC Health Johnston Marketing department leadership to manage crisis and emergency public relations situations in a confidential manner to preserve the positive reputation of UNC Health Johnston. Serves as a representative for UNC Health Johnston at various community events.
6. Coordinates internal communications to teammates and medical staff through newsletters, websites, meetings, posters, bulletins, etc.
7. Develops external marketing communications collateral such as direct mail pieces, quarterly print pieces, etc.

Other information:
Education Requirements:
* Bachelor's degree required.
Licensure/Certification Requirements:
* None required.
Professional Experience Requirements:
* Minimum of five (5) years of experience in journalism, marketing or public relations. Excellent writing and photography skills required.
Knowledge/Skills/and Abilities Requirements:

Legal Employer: NCHEALTH

Entity: Johnston Health

Organization Unit: Marketing

Work Type: Full Time

Standard Hours Per Week: 40.00

Salary Range:$28.87 - $41.50 per hour (Hiring Range)

Pay offers are determined by experience and internal equity

Work Assignment Type: Onsite

Work Schedule: Day Job

Location of Job: US:NC:Smithfield

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Heath Care System. This is not a State employed position.

Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.

UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.