Marketing Manager - Health Systems

Quest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking aHealth Systems Marketing Managerto act as a primary content creator and inbound strategist for our commercial growth initiatives. This is a pivotal role for a marketer who excels at the intersection of creative storytelling and technical inbound execution.

This role is responsible for building and executing Quest's Health System-focused inbound and always-on content engagement programs. The Marketing Manager will translate strategic direction into structured, persona-driven programs that engage key stakeholders-from C-suite executives to lab directors-across priority accounts.

This is not a pure execution role-this individual is expected to bring forward ideas, identify opportunities for improvement, and continuously strengthen how inbound and always-on programs drive engagement and support business goals.

This is a remote/near-site opportunity.

Key Responsibilities

• Execute and continuously improve a persona- and buying group-driven inbound marketing strategy across key call points (C-suite, finance, lab, clinical)
• Develop, write, and edithigh-impact content across multiple formats, including executive-level thought leadership, email nurture sequences, landing page copy, and case studies.
• Own and manage a strategic content calendar aligned to priority segments, solutions, and commercial initiatives
• Adapt and refine messaging for different stakeholders, ensuring relevance and clarity across personas
• Define how content is distributed across channels (email, digital, social, web), ensuring consistency and intentional sequencing
• Partner with agencies and internal teams to deliver high-quality, on-brand creative assets
• Work closely with upstream marketing, ABM programs and commercial teams to ensure alignment on priorities and execution
• Act as a bridge between strategy and execution-ensuring programs are delivered effectively and continuously improving
• Bring structure and discipline to how inbound and always-on efforts are planned and executed

Required Qualifications

• 5 - 7 years of B2B marketing experience, with a proven track record incontent marketing, copywriting, or demand generation.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Exceptional writing and editorial skills, with the ability to simplify complex solutions into persuasive business cases.
• Deep understanding of inbound mechanics, including lead scoring, nurture workflows, and funnel optimization.
• Proficiency withMarketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)and CRM systems (Salesforce).
• Ability to translate high-level strategic direction into organized, executable content plans in a fast-paced environment.
• Strong organizational skills with experience managing multiple content projects and cross-functional stakeholders simultaneously.
• Experience in healthcare, diagnostics, or other complex or regulated industries
• Background in field marketing, account services, or client-facing roles
• Experience coordinating with agencies or external partners
• Familiarity with structured marketing programs or phased campaign execution
• Comfort working with performance metrics and post-program reviews

Preferred Qualifications

• Experience in healthcare, diagnostics, or other complex or regulated industries
• Background in field marketing, account services, or client-facing roles
• Experience coordinating with agencies or external partners
• Familiarity with structured marketing programs or phased campaign execution
• Comfort working with performance metrics and post-program reviews

Required Skills

• Strong attention to detail and follow-through
• Ability to translate direction into organized, executable plans
• Collaborative working style and comfort partnering cross-functionally
• Ability to prioritize work and meet deadlines in fast-paced environments
• Comfort working within defined processes while adapting to changing needs
• Interest in learning complex solutions and business models