Associate Director, Mission & Corporate Marketing

March of Dimes leads the fight for the health of all moms and babies. We are advocating for policies to protect them. We are working to radically improve the health care they receive. We are pioneering research to find solutions. We are empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we are building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.

SCOPE:

The Associate Director, Mission & Corporate Marketing supports the development and execution of integrated marketing strategies that advance March of Dimes' mission programs, research priorities, advocacy initiatives, and corporate partnerships.

Reporting to the Director, Mission & Corporate Marketing, this role serves as the day-to-day marketing lead for assigned initiatives, translating organizational priorities into audience-centered marketing plans that drive awareness, engagement, advocacy, and revenue outcomes.

The Associate Director partners closely with Mission, Research, Advocacy, Corporate Engagement, and Strategic Marketing teams to develop and implement integrated campaigns, steward corporate marketing commitments, and ensure consistent brand positioning across channels. This role balances strategic planning, stakeholder management, and hands-on execution while contributing to the overall success of the Mission & Corporate Marketing portfolio.

KEY RESPONSBIBILITIES:

Strategic Planning & Campaign Ownership

• Lead development of integrated marketing plans for assigned mission programs, advocacy initiatives, research priorities, and corporate partnerships.
• Recommend audience strategies, messaging approaches, content priorities, and channel tactics aligned with organizational goals.
• Serve as the primary marketing lead for assigned initiatives, guiding projects from planning through execution and measurement.
• Contribute to annual marketing planning, campaign calendars, and integrated communications strategies.
• Identify opportunities to increase awareness, engagement, advocacy participation, and partner value through marketing initiatives.

Campaign Development & Execution

• Develop and implement integrated marketing campaigns across owned, earned, paid, partner, email, digital, social, and content channels.
• Manage campaign timelines, deliverables, and activation plans to ensure successful execution.
• Coordinate cross-functional teams to deliver marketing assets, content, toolkits, and promotional materials.
• Ensure campaigns align with brand standards, audience insights, organizational priorities, and approved messaging frameworks.
• Support launch planning and readiness for key organizational initiatives and campaign moments.

Corporate Partnership Marketing

• Serve as marketing lead for assigned corporate partnerships and mission-related sponsorship activations.
• Develop activation plans that support both partner objectives and March of Dimes mission goals.
• Collaborate with Corporate Engagement teams to identify opportunities for storytelling, audience engagement, thought leadership, stewardship, and visibility.
• Manage fulfillment of marketing commitments while ensuring quality, consistency, and alignment with organizational priorities.
• Contribute to partner stewardship materials, impact reports, and renewal planning efforts.

Research, Advocacy & Mission Integration

• Partner with mission, research, and advocacy teams to translate complex healthcare, policy, and scientific information into compelling audience-centered communications.
• Support development of messaging, content strategies, and marketing plans that advance organizational priorities.
• Ensure assigned initiatives are integrated into broader organizational narratives and awareness efforts.

Cross-Functional Leadership

• Serve as the primary marketing contact for assigned stakeholders, providing strategic counsel, project leadership, and marketing recommendations.
• Facilitate alignment across departments to ensure coordinated execution and efficient use of organizational resources.
• Identify and proactively address project risks, competing priorities, and implementation challenges.

Measurement & Optimization

• Monitor campaign performance and evaluate results against established objectives.
• Analyze audience engagement, channel performance, and campaign outcomes to identify opportunities for improvement.
• Develop recommendations to optimize marketing effectiveness and audience impact.
• Support development of internal reports, executive summaries, and partner-facing impact materials.

Scope & Decision-Making

• Develops campaign-level marketing strategies within established organizational priorities and brand standards.
• Recommends and implements audience targeting, messaging, channel selection, and campaign optimization strategies for assigned initiatives.
• Operates independently on assigned initiatives while collaborating closely with the Director on enterprise-level priorities.
• Serves as the day-to-day decision maker for assigned marketing programs and partnership activations.
• Escalates enterprise-level strategic, reputational, compliance, or organizational risks as appropriate.

QUALIFICATIONS:

• 6-8 years of progressive experience in marketing, communications, integrated campaign management, or related fields.
• Demonstrated experience developing and executing multi-channel marketing strategies and campaigns.
• Experience managing complex projects and collaborating with diverse stakeholder groups.
• Strong understanding of audience strategy, content development, channel planning, and campaign measurement.
• Ability to translate complex subject matter into compelling, audience-centered marketing initiatives.
• Exceptional project management, communication, and relationship-building skills.
• Healthcare, nonprofit, advocacy, or mission-driven marketing experience preferred.
• Bachelor's degree required; advanced degree preferred.

March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.