Social Media Manager

The UW-Madison College of Engineering Marketing and Communications team is looking for an energetic Social Media Manager to manage strategy and operations for a wide range of official college social media platforms.

This is a strategic and collaborative role responsible for developing, executing, and governing the College's multi-platform social media presence. The manager will lead the digital storytelling effort across the five central accounts (Instagram, YouTube, LinkedIn, Facebook, and X).

They will serve as the College's social media expert, ensuring a cohesive brand voice, compliance with university guidelines, and effective engagement with key audiences like prospective and current students, alumni, faculty, and industry partners. This position is critical for amplifying the College's reputation in engineering education, innovation, and research, while also establishing consistent social media standards across all internal departments.

This role reports directly to the Director of Marketing. The Social Media Manager will work in close collaboration with the Creative Manager, the Director of Communications, and a team of science writers to develop and execute the overall social content strategy.

Responsibilities:

Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals.

1. Strategy, Planning, and Governance (25%)

• Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College's marketing and communications goals.

• Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.

• Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.

2. Content Management (50%)

• Coordinate compelling, high-quality content-including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text-tailored for each platform to maximize reach and impact.

• Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College's social media accounts.

3. Compliance and Analysis (25%)

• Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines.

• Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.

• Plans, writes, and edits content for various internal and external stakeholders

• Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets

• Identifies, proposes, and implements new or revised unit operational policies and procedures

• Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives

• Develops, implements, and delivers communication materials through various mediums to designated audiences

College of Engineering, Marketing

The starting salary for the position is $75,000 (but is negotiable based on experience and qualifications).

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Please review thesummary of benefitsfor more information.

• 4+ years' experience in communications and/or marketing, with a primary focus on social media strategy and channel management and a proven track record of using social media analytics to inform strategy and report on performance.

• 2+ years' experience running social media accounts (Instagram, YouTube, LinkedIn, Facebook, and X) for an organization.

• Proven writing and editing skills, with the capability to adapt tone, style, and messaging for diverse audience segments across multiple digital channels.

• Experience supervising professionals and/or students and interns.

• The willingness to create and post content and monitor multiple accounts during business and off hours.

• Experience with Adobe Creative Suite or shown ability to work with graphic designers, to create or edit short videos and photographs.

• Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint) and Microsoft Teams for project management and team communication.

• Ability to work with communicators, academics, and administrators to share or amplify their messages through various mediums, while optimizing content for various social media platforms.

• A willingness to learn new skills and work collaboratively with varied and diverse professionals.

• Familiarity with crisis communications and issues management.

Bachelor's degree required. Candidates with a background in public relations, marketing, strategic communications and journalism, and/or communications preferred.

To apply for this position, select either "I am a current employee" or "I am not a current employee" under Apply Now. You will then be prompted to upload the following:
* Letter of Qualification
* Resume/CV
Important: The application has only one attachment field. Upload the required documents in that field, either as a single combined file (PDF preferred) or as multiple files in the same upload area.

Applicants are required to attach both a letter of qualification and resume detailing their training and experience relating to the required and preferred qualifications referenced in the position description. The application reviewers will be relying on written application materials to determine which qualified applicants will advance in the recruitment process. Applicants that do not submit all materials or do not clearly show that they meet the requirements will no longer be considered.

Selected applicants will receive an invitation to participate in phone or virtual interviews shortly after the application deadline. Those moving on to final round interviews will be invited to an in-person interview at UW-Madison.

Once finalists are identified, they will be asked to provide names and contact information for at least three professional references, including a current/most recent supervisor.

UW-Madison is not an E-Verify employer and therefore we cannot accept F-1 OPT STEM Extensions for employment eligibility. Please be aware that successful applicants are responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of employer sponsorship) on or before the effective date of appointment. This position is a renewable position that will require continuous work eligibility, if you are selected for this position you would have to provide proof of work authorization and eligibility to work.

Dan Roelke, dan.roelke@wisc.edu

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodationfor any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR)in the division you are applying to.Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

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