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Director, Retail Sales- Large Store Central

fairlife LLC
$165,000—$190,000 USD
life insurance, parental leave, paid time off, tuition reimbursement, 401(k)
United States, Illinois, Chicago
1001 West Adams Street (Show on map)
Jul 13, 2026

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes: fairlife ultra-filtered milk; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:

TheDirector, Retail Sales - Large Store Central Retail Channelis responsible fordriving sales growth, market share, and customer development across major grocery and large-format retail accounts within the Central U.S. region. This roleleadsthe development and execution of strategic sales plans that support companyobjectives, customer growth, and overall business performance.

As a keysales leader, the Director will build strategic relationships with National and Regional Grocery Retailers, Coca-Cola North America Customer Teams, Coca-Cola Bottling Partners, and Acosta Sales Teams to accelerate growth across thefairlifeportfolio. This individual will lead a high-performing sales team, foster a culture of accountability and results, and partner cross-functionally with Marketing, Finance, Insights, Supply Chain, and Commercial teams to deliver profitable growth and best-in-class execution.

responsibilities:



  • Drive revenue growth, market share gains, and distribution expansion across key grocery and large-format retail customers within the Central Retail Channel.


  • Lead customer development through Joint Business Planning (JBP), annual negotiations, promotional planning, and assortment optimizationthat align with company growthobjectives.


  • Partner with Marketing, Finance, Insights, Supply Chain, and Commercial teams to develop and execute customer growth strategies.


  • Identifyopportunities through market trends, syndicated data, shopper insights, and competitive analysis.


  • Manage trade spending, customer investments, and marketing budgets to maximize ROI whilemaintainingfiscal responsibility.


  • Build, coach, and develop a high-performing sales team through effective leadership, talent development, and performance management.


  • Develop andmaintainstrong executive-level relationships with key customers and business partners.



skills/qualifications required:



  • Bachelor's degree in Business Administration, Sales, Marketing, Finance, or related fieldrequired; MBA preferred.


  • Minimum of 8 years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales within the CPG, food and beverage, or consumer products industry.


  • Minimum of 2 years of successful sales leadership experience with responsibility for leading and developing high-performing teams.


  • Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management.


  • Demonstrated success delivering sales growth, market share expansion, distribution gains, and customer profitabilityobjectives.


  • Strong strategic planning, negotiation, and relationship-building skills.


  • Excellent written, verbal, presentation, and communication skills.


  • Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P&L accountability.



how fairlifenourishes you:

Atfairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.



  • Comprehensive medical, dental, and vision coverage, effective day one!


  • Supplemental health plans (hospital indemnity, accident, and critical illness insurance)


  • Paid Time Off to recharge and support work-life balance


  • Paid parental leave & adoptionassistance(up to $10,000)


  • Parental support & family care benefits, including childcare resources and lactation support


  • 401(k) to support retirement planning with up to 9% in employer match


  • Wellness reimbursement (up to $500 for qualified wellbeing expenses)


  • Employee Assistance Program (EAP) for emotional wellbeing and work-life support


  • Company-paid life insurance and short-term disability


  • Employer HSA funding (for HDHP participants)


  • Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)


  • Learning & development programs to unlock your full potential


  • Rewards & recognition, matching gifts, free product, and Business Resource Groups


fairlife'snour!shprogram is designed to meet you where you are - supporting your individual wellbeing journey while enabling you to do your best work every day.

position location: Chicago, or Cincinnati

reports to:Heald of Large Store Sales

travel requirements:50-75%

exempt/nonexempt: exempt

*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Base pay range:
$165,000 $190,000 USD

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis ofrace, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please emailcareers@fairlife.com.


For Recruitment Agencies

At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.

As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.

Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.

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