Director of Revenue Generation Marketing

Aquent is proud to partner with a leading professional services firm that stands at the forefront of driving innovation and growth for businesses across diverse sectors. Our client delivers expert guidance and tangible results, empowering organizations to achieve their full potential. As a partner, Aquent connects exceptional talent with impactful roles that shape the future of business, and we are thrilled to present this pivotal leadership opportunity.

About the Opportunity

Are you a visionary marketing leader ready to redefine market engagement and drive substantial revenue growth? This is your chance to step into a high-impact leadership position where you will transform demand generation strategies and directly influence the firm's ambitious expansion goals. This role offers a long runway for growth and the unique ability to build the playbook for future success, shaping the firm's market presence and accelerating its growth trajectory. You will be instrumental in creating predictable pipeline and closed revenue, fostering a culture of innovation and high performance that directly contributes to the core success and ambitious growth targets of the organization.

Your Impact and Responsibilities

As a leader in revenue generation marketing, you will be at the helm of strategic initiatives that propel the firm into new markets and service lines. Your expertise will be critical in optimizing our go-to-market approach, building high-performing teams, and leveraging cutting-edge technology to achieve unparalleled results. You will:

• Lead the development and execution of end-to-end go-to-market (GTM) strategies that directly align with executive business goals, driving significant expansion into new markets and service lines in close collaboration with sales leadership.
• Build, mentor, and lead a high-performing team singularly focused on pipeline growth, digital campaigns, partnership initiatives, and the development of compelling content and thought leadership.
• Establish a unified revenue operations framework, optimizing the marketing-to-sales handoff process to dramatically accelerate pipeline velocity and enhance conversion rates across multiple sales organizations.
• Drive innovation by implementing AI-enabled sales and pre-sale processes, including advanced prospect research, market intelligence, and sophisticated lead scoring, while continuously optimizing CRM performance dashboards for actionable insights.
• Cultivate a high-performance culture by actively recruiting and developing exceptional on-shore and off-shore talent, including AI resources, fostering accountability and excellence.
• Serve as a key executive sponsor for critical clients, prospective partners, and industry events, translating invaluable market insights directly into agile and effective GTM strategy adjustments.

Must-Have Qualifications

• 10+ years of progressive leadership experience in B2B revenue generation within marketing of a professional services or consulting industry.
• Demonstrated track record of scaling revenue, optimizing complex marketing and sales funnels, and successfully leveraging AI-driven marketing technologies in fast-paced, matrixed organizational environments.