Director of Revenue Generation Marketing

Aquent is proud to partner with a premier consulting and technology firm that is redefining business transformation. This innovative firm is dedicated to providing cutting-edge solutions, acting as an ongoing growth partner to its clients, and driving significant impact across diverse industries. We are seeking a visionary leader who is passionate about measurable revenue growth and ready to make a profound difference. This pivotal leadership opportunity will place you at the forefront of unifying marketing, business development, and sales operations, translating strategic vision into tangible revenue outcomes. You will directly impact the firm's success by creating predictable pipeline, accelerating closed revenue, and fostering a culture of high performance and innovation across multiple sales organizations.

About the Role

Are you a strategic marketing leader with a proven track record of igniting revenue growth in complex B2B environments? This role is your chance to lead the charge in building, executing, and optimizing an integrated go-to-market strategy that directly fuels our client's expansion. You will be instrumental in bridging the gap between marketing, sales, and business development, ensuring every initiative contributes to predictable pipeline generation and accelerated revenue. This is an unparalleled opportunity to shape the future of growth for a leading firm, driving significant impact on its clients and the industries it serves.

Key Responsibilities

• Execute the company's end-to-end go-to-market (GTM) strategy, translating overarching business objectives into clear, measurable growth initiatives.
• Strategically align marketing efforts with sales goals to consistently drive predictable pipeline and accelerate closed revenue.
• Partner closely with executive leadership to identify and capitalize on growth opportunities in new markets and service lines.
• Collaborate with multiple sales leaders to implement automated, AI-enabled processes for prospect research, market intelligence, lead scoring, and streamlined pre-sale and sales workflows.
• Build, mentor, and lead a high-performing marketing organization, fostering a culture entirely focused on pipeline generation and closed revenue.
• Develop and oversee a robust content and thought leadership strategy that positions the firm as an industry authority.
• Drive comprehensive demand generation campaigns across diverse channels, including digital platforms, industry associations, Account-Based Marketing (ABM) initiatives, and strategic partnerships.
• Ensure all marketing activities are directly tied to quantifiable revenue outcomes, demonstrating clear ROI.
• Work hand-in-hand with Sales Leadership to create a seamless, integrated handoff process between marketing and sales.
• Establish and implement a unified revenue operations framework to optimize efficiency and effectiveness.
• Recruit, develop, and retain top talent within the Revenue Generation Marketing function, building an organizational structure aligned to ambitious growth goals, including leveraging on and offshore resources and AI capabilities.
• Foster a performance-driven, accountable, and highly collaborative culture across your team.
• Serve as a senior executive presence, engaging with key clients and prospects and representing the company at external events, association functions, and industry forums.
• Continuously translate dynamic market insights into agile adjustments for the GTM strategy.

Driving Impact and Success

Your success in this role will be directly measured by your ability to significantly influence and optimize critical business outcomes. You will be instrumental in:

• Achieving substantial **revenue growth** and expanding market share.
• Driving significant **pipeline growth** and ensuring a healthy, predictable sales funnel.
• Improving **conversion rates** across the entire customer journey.
• Optimizing **customer acquisition cost (CAC)** for maximum efficiency.
• Increasing **average deal size** through strategic positioning and value articulation.
• Shortening the **sales cycle length** to accelerate revenue realization.
• Enhancing overall **sales and marketing productivity** through streamlined processes and strategic alignment.
• Implementing Key Performance Indicators (KPIs) and establishing comprehensive dashboards across marketing and sales performance.
• Driving data-driven decision-making using Customer Relationship Management (CRM) and advanced analytics tools.
• Optimizing funnel performance and improving forecasting accuracy.

Qualifications

• 10+ years of progressive Revenue Generation Marketing experience in B2B marketing leadership roles, specifically within the Professional Services industry (e.g., consulting or Big Four firms).
• A proven, verifiable track record of scaling revenue and driving significant business growth.
• Demonstrated strong analytical and operational mindset, with the ability to translate data into actionable strategies.
• Hands-on experience with AI-driven marketing strategies and tools.
• Experience thriving in a highly matrixed, fast-paced environment, adept at managing complex stakeholder relationships.
• Possession of a high sense of urgency, coupled with the ability to meet demanding deadlines and adapt to changing priorities.
• Exceptional receptiveness to performance feedback within a team environment, demonstrating a commitment to continuous improvement.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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