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Sr. Manager, Small Commercial Product and Market Management (Hybrid)

American Family Insurance Agency Staff
paid time off, paid holidays, 401(k)
United States, Wisconsin, Madison
6000 American Parkway (Show on map)
Aug 20, 2026
Description
You will lead a team responsible for Commercial products design and development in collaboration with business partners. You will research solutions that inform recommended actions to improve profitability, growth and customer experience in support of annual profit and growth plans. In this role, you'll align new products, enhancements and initiatives to the Commercial top and bottom line short-term and long-term goals. You will create insights from intelligence about customers, market and competitors for problem solving and proactively identifying product solutions aligned to product strategy.

You will report to a director, product.

#LI-Hybrid

Position Compensation Range:

$131,000.00 - $220,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • Lead, develop, and coach the West Regional Product & Market Management team, fostering a collaborative, inclusive, and high-performing culture.

  • Provide strategic leadership for the Small Commercial West Region, aligning product, market, and business objectives with enterprise goals and priorities.

  • Own P&L performance for the Small Commercial West Region portfolio, including Commercial Multi-Peril, Commercial Auto, Workers' Compensation, and Commercial Umbrella product lines.

  • Drive profitable growth through portfolio management, pricing strategies, underwriting segmentation, capital efficiency, and continuous improvement initiatives.

  • Lead the development and execution of regional product and market strategies, including state-level initiatives, product roadmaps, product guide decisions, and profit and growth planning.

  • Oversee market research, competitive intelligence, customer insights, and data analysis to identify opportunities and enhance product performance.

  • Direct the development and execution of rate plans and filing strategies across states and lines of business within the region.

  • Partner with actuarial, underwriting, sales, claims, marketing, and legal/compliance leaders to drive business results and ensure effective execution of strategic priorities.

Specialized Knowledge & Skills Requirements

  • Solid knowledge of market research and marketplace and regulatory trends

  • Demonstrated leadership experience in product development and/or management with a focus on profit and loss

  • Demonstrated experience developing insurance product strategies

  • Solid knowledge and understanding of root cause analysis and processes

  • Demonstrated effective experience leading people or projects

  • Demonstrated experience managing and leading large complex projects or programs with a cross-divisional impact toward intended results

  • Demonstrated experience in driving to results in one or more of the following areas: sales, product lines, claims, or other core business functions

  • Demonstrated experience communicating to a variety of audiences to review findings, arguments, options, risks, benefits, and other issues in a frame of reference that the audience can understand; translate technical detail into business outcomes

  • Demonstrated experience analyzing and interpreting facts and data, including financial information, in a way that can lead to actionable conclusions

Additional Specialized Knowledge and Skills

  • Solid knowledge of Commercial P&C product management preferably within small commercial and leading regional product management teams.

  • Strong knowledge of pricing & UW segmentation to achieve P&G plan.

Travel Requirements

  • Up to 25%.

Physical Requirements

  • Work that primarily involves sitting/standing.

Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting


In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI; Boston, MA; Denver, CO; Hopkins, MN or St Joseph, MO. Madison is preferred.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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