Marketing Campaign Specialist

About the Role:

We're looking for an analytical, results-driven Marketing
Campaign Specialist to lead demand generation for the Yardi Commercial team.
This role is less about producing campaigns and more about making them perform.
You'll own paid media strategy across trade advertising, paid social, sponsored
content, and display, and serve as the single source of truth for marketing
performance, reporting spend, cost per lead, and ROAS by channel to leadership.
You'll dig into how we acquire leads, where they land in the funnel, and what
moves them to the next stage, directing our paid media execution team with
clear briefs and priorities rather than hand-building every placement. You'll
also partner with campaign specialists, product marketing, and events to build paid
amplification into campaigns from the start, run webinar promotion and lead
follow-up, and optimize landing pages and websites to turn traffic into
qualified pipeline.

What You'll Do:

• Develop and manage marketing strategies and plans for an
  assigned product line or vertical market
• Collaborate with internal teams-including writers,
  designers, and product stakeholders-to execute marketing campaigns
• Coordinate the creation of marketing collateral such as
  email campaigns, brochures, videos, social media, and press releases
• Support event marketing efforts by delivering promotional
  materials, event displays, swag, and presentation content for Yardi and
  industry events

Who You Are:

• Bachelor's Degree in Marketing, Communications, or related
  field
• A minimum of three (3) years of marketing experience
• Prior experience in business to business (B2B) marketing
  organization
• Proficiency in
  MS Office Suite, Word, Excel, and PowerPoint
• Excellent verbal and written communication skills
• Excellent attention to detail, proof reading and editing
  skills
• Strong project management skills and the ability to manage
  multiple competing priorities
• Solid interpersonal and relationship management skills
• Excellent organizational skills
• Strong research and analytical skills
• Ability to work independently or in collaboration with
  others
• Determination and internal self-motivation

Ideal to Have:

• Experience in specified product/market/industry
• Marketing software (project management, CRM, website CMS)
• Enterprise software and real estate industry experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly
blending 40 years of tradition with forward-thinking innovation. We've created a team of over 10,000 employees in over 40 locations around the
globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are
dedicated to creating a positive impact in our communities. Annually, Yardi
extends philanthropic support to organizations chosen by our employees. Our
team has contributed to over 350 nonprofits globally, demonstrating our
commitment to various causes and communities.

Our award-winning culture, consistently recognized by
Glassdoor's prestigious "Best Place to Work", fosters support,
collaboration, and growth. We prioritize your well-being with comprehensive
benefits, including 100% paid employee medical premiums, company profit-sharing
plan, and flexible work arrangements.

#YardiCareers #TeamYardi #hiring

Annual Salary Range: $80,800 - $90,900

All submissions for open positions should be received
through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets

*sh

#LI-Hybrid