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Marketing Program Lead

GEICO
United States, Maryland, Chevy Chase
May 13, 2022

GEICO Marketing is seeking a highly motivated and enthusiastic individual to join our team as a Sports Marketing Lead. The Sports Marketing Lead will oversee a variety of sports partnerships/initiatives within GEICO's Sports Sponsorship program. This role works with various internal and external stakeholders to negotiate and acquire sponsorships. A successful candidate is a self-starter and strategic thinker with proven planning and negotiation experience who will work to advance sports sponsorship strategies at GEICO.

The candidate will have a desire to work in a dynamic environment, with the ability to prioritize and multitask well. The candidate must be a team player, with a positive attitude, and motivated to continue to grow and innovate the current programs. Also, they must have relationship-building skills with both internal and external partners and continue to innovate and grow the programs they manage. A strong understanding of sports and various advertising mediums (social, digital, linear, experiential, etc.) is a plus.

Job Responsibilities:

  • Lead the planning, negotiation, activation, and reporting of an assigned portfolio of sponsorships made up of a combination of leagues, professional teams, and college athletics both directly and with agency partners. -Lead measurement and evaluations of sponsorships by analyzing, interpreting, and leveraging data for informed decision making and strategy optimizations
  • Research and implement innovative sponsorship engagement methods, remain privy to sports industry trends and new opportunities to test and learn to be on the cutting edge
  • Lead projects, discussions, presentations, and timelines while initiating new processes to improve workflow

Qualifications and Skills:

  • 3+ years of Marketing experience - preference is given to candidates with strongly related work experience
  • In-depth understanding of the sports landscape/stakeholders including teams, leagues, colleges/conferences, and sports consumption methods
  • Contract negotiation experience
  • Agency management experience
  • Exceptional organization and prioritization skills to coordinate between multiple projects -Excellent analytical, critical thinking, communication, and problem-solving skills

Highly Preferred Qualification:

  • Bachelor's degree in a business, marketing, or sports field preferred
  • A strong understanding of sports and various advertising mediums (social, digital, linear, experiential, etc.) is a plus

Benefits:

At GEICO, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. GEICO continually seeks to provide a workplace where everyone can be their authentic self. To help achieve this goal, we support associate-led Employee Resource Groups that foster a true sense of community. Through GEICO's competitive benefits offerings and various training and development opportunities, we have you covered with our * that includes:

  • Premier Medical, Dental and Vision Insurance with no waiting period**

  • Paid Vacation, Sick and Parental Leave

  • 401(k) Profit Sharing Plan
  • Tuition Assistance including Direct Billing and Reimbursement payment plan options
  • Paid Training, Licensures, and Certificates

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins with the pay period after hire date. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

GEICO is proud to be an equal opportunity employer. We are committed to cultivating an environment where equal employment opportunities are available to all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO celebrates diversity and believes it is critical to our success. As such, we are committed to recruit, develop and retain the most talented individuals to join our team.

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