Marketing Analyst (I)

Aquent, a trusted partner to a globally recognized leader at the forefront of innovation, is seeking visionary talent to join a team shaping the future of technology, entertainment, and the creator economy. This is your chance to make a tangible impact, directly contributing to understanding and shaping public perception, transforming raw social data into compelling narratives that guide critical business outcomes and inform strategic initiatives across various product and marketing teams. You will influence product strategies and brand perception for groundbreaking products and platforms that impact millions worldwide.

About the Role

As a pivotal member of our team, you will be at the forefront of uncovering critical insights from vast social data, turning complex information into clear, actionable strategies. Your expertise will directly influence product development, marketing campaigns, and brand reputation for platforms that touch a global audience. This dynamic role offers the opportunity to drive strategic decision-making and foster continuous innovation in a fast-paced, high-impact environment.

Responsibilities

• Lead the execution of sophisticated social listening queries, leveraging advanced Boolean logic within industry-leading platforms such as Brandwatch, Sprinklr, and Meltwater.
• Meticulously extract, analyze, and interpret vast amounts of social data to pinpoint emerging trends, critical conversations, and nuanced sentiment, uncovering the true voice of the customer.
• Develop and deliver high-impact, actionable insight deliverables, crafting comprehensive reports and engaging presentations tailored for diverse audiences, from product teams to executive leadership.
• Translate complex data into compelling narratives, utilizing powerful data storytelling techniques, insightful visualizations, and editorial summaries to inform and influence critical stakeholders across the organization.
• Provide crucial reporting support for product launch cadences, ensuring timely and relevant insights empower strategic rollouts and optimize market entry.
• Swiftly respond to ad hoc crisis and escalation reports, delivering critical insights and analysis under demanding, high-pressure circumstances to protect brand reputation.
• Leverage and continuously optimize existing dashboards and query templates to streamline analysis and reporting processes, driving efficiency.
• Proactively identify and champion improvements and optimizations for social listening methodologies, tools, and reporting frameworks, fostering continuous innovation.
• Collaborate effectively with managers and cross-functional teams to strategically prioritize ad hoc requests alongside planned initiatives, ensuring optimal resource allocation and alignment with business goals.

Must-Have Qualifications

• Proven proficiency with social listening and query-building using Boolean logic.
• Hands-on experience with at least one of the following social listening tools: Brandwatch, Sprinklr, or Meltwater.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong data storytelling and presentation skills, with experience creating reports and presentations for various audiences.
• Experience in a fast-paced environment, managing multiple priorities and ad hoc requests.
• Excellent written communication skills for editorializing insights and summaries.
• Typically 1-4 years of relevant experience; we welcome applications from more seasoned professionals who are eager to contribute at this level.

Nice-to-Have Qualifications

• Familiarity with the tech, entertainment, or creator ecosystem.
• Additional technical skills such as SQL, Tableau/Power BI, or advanced Excel.