Manager, Audience Insights and Data Analyst
 Baltimore Museum of Art | |
 United States, Maryland, Baltimore | |
 Oct 02, 2026 | |
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The BMA is seeking a full-time Manager, Audience Insights and Data Analyst to support the collection and understanding of data around BMA audiences and experiences. Recently ranked by the Washington Post as one of the top 20 museums in the United States, the Baltimore Museum of Art is an internationally renowned museum with the world's largest public collection of works by Henri Matisse. The BMA embodies a commitment to artistic excellence and social equity in every decision from art presentation, interpretation, and collecting to the composition of the Board of Trustees, staff, and volunteers-creating a museum welcoming to all. Serving nearly 250,000 visitors annually, the BMA is the largest art museum in Maryland and is a vibrant institution embraced as an indispensable element of community life, a vital educational resource for a broad and diverse audience, and a leader in the revitalization of the city that surrounds it. In the upcoming years, the work of the BMA will be guided and shaped by four strategic priorities: (1) Interweaving global and local histories; (2) Building a more artist-centered institution; (3) Deepening our commitment to education in all its forms; and (4) Developing greater community partnerships. The Manager, Audience Insights and Data Analyst is a hands-on role involved in building our reporting frameworks, delivering data-driven insights, and supporting the evaluation and data needs of various departments across the museum. This role supports data collection, reporting, and communication of findings for BMA efforts spanning visitor experience, fundraising, evaluation, finance and operations, and marketing and communications. RESPONSIBILITIES Responsibilities include but are not limited to: Build and maintain dashboards and reports that track marketing and communications program performance, visitor data, audience insights, fundraising trends, and more. Analyze datasets from CRM, donor databases, digital platforms, and program outcomes to identify actionable insights. Collect, clean, and analyze data on a variety of initiatives and projects. Reconcile data across platforms to ensure accuracy and consistency. Respond quickly and thoroughly to ad hoc analytics requests from various departments. Support the development and implementation of long-term data management best practices and systems. Ensure data accuracy and integrity. Work in close partnership with team members across Education, Advancement, Marketing and Communications, and Finance and Operations to understand data needs and develop effective data collection strategies. This full-time, exempt position reports to the Chief Marketing Officer
REQUIREMENTS Three to five years of experience in data analytics, consumer insights, market research, and/or visitor studies.
BENEFITS The BMA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply. We offer a competitive salary and a generous benefits package. For this exempt position we offer medical, dental, vision, prescription, 403b retirement plan with match, long term disability, flexible spending account, flexible and condensed scheduling, museum and restaurant discounts, and reduced fee gym membership. We also offer accrued vacation, holidays, personal days, floating holidays, and sick days and hybrid work options. This is a bargaining unit position. SALARY: $70,951 annually
APPLY Research suggests that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this posting describes you, then you are highly encouraged to apply for this role. Please send a portfolio of work samples, cover letter with salary requirements, and resume to HR@artbma.org with "Manager, Audience Insights and Data" and your first and last name in the subject line. Incomplete application materials will not be considered. Position will be posted until filled. No phone calls please. All employees must be legally authorized to work in the United States. The museum does not sponsor work visas. recblid w476hvtjjhx0aqufasuo5ns1k0yx0x | |