Sales Analyst

Otter Products is seeking a Sales Analyst to join our team! This position can be based at our Fort Collins, CO headquarters, working a hybrid schedule, or fully remote in the U.S.

The Sales Analyst serves as a key business partner to the Sales organization, providing analytical insights that support revenue growth, market expansion, and strategic decision-making. This role is responsible for collecting, analyzing, and interpreting sales, customer, market, and operational data to evaluate business performance, identify trends, and deliver actionable recommendations that improve sales effectiveness and profitability.

Working closely with Sales, Operations, Merchandising, Supply Chain, Finance, Data Management, and other cross-functional stakeholders, the Sales Analyst develops meaningful reporting, maintains key performance metrics, and supports forecasting and planning activities. Through thoughtful analysis and data-driven recommendations, this position helps optimize sales strategies, improve business performance, and support organizational growth.

The ideal candidate is a proactive problem-solver with strong analytical capabilities, business acumen, and the ability to translate complex data into clear, actionable insights for a variety of audiences.

Gather, analyze, and interpret sales, marketing, and market performance data to identify trends, opportunities, risks, and key business drivers; provide actionable insights and recommendations that support strategic decisions driving revenue growth, market share expansion, and profitability.
• Partner with Sales and Operations leadership to evaluate the performance of sales strategies, product launches, and channel performance, translating findings into data-driven recommendations that shape future sales and company strategies.
• Independently and with cross-functional stakeholders, develop and manage key performance indicators (KPIs) and metrics that measure customer engagement, revenue performance, and business outcomes; Interpret data and develop insights to identify areas of opportunity and growth; Enhance reporting and dashboards to efficiently share and track performance.
• Conduct ongoing analysis of sales results, sell-through performance, sales pacing, forecasting accuracy, price margin realization (PMR), and customer performance to support strategic planning, including but not limited to accrual planning, channel weeks of supply (WOS), collaborative planning, forecasting, and replenishment (CPFR) and aid in decision-making.
• Evaluate market, consumer, competitive, and industry data to identify emerging trends, assess market opportunities, and support product, customer, and go-to-market strategies.
• Collaborate with cross-functional stakeholders, including Sales, Marketing, Merchandising, Supply Chain, Finance, and Data Management, to ensure data integrity, align performance metrics, and support enterprise reporting and analysis needs.
• Present analytical findings, business insights, and strategic recommendations to leadership and cross-functional teams through clear, concise, and visually compelling reports, dashboards, and presentations.
• Identify opportunities to improve analytical processes, reporting capabilities, forecasting methodologies, and business intelligence tools to enhance decision-making and organizational performance.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

• Bachelor's degree required. Degree in Analytics, Business, Finance, Statistics, or a related field is preferred.
• Minimum of three years of sales analysis, business intelligence, or market analysis experience is required.
• Demonstrated experience analyzing complex datasets and translating findings into actionable business recommendations required.
• Analytics experience in the consumer goods industry preferred.
• Excel experience required.

• Experience with Tableau, PowerBI or a visual analytics platform preferred.