Senior Growth Marketing Manager

*Must be able to be onsite 2 days/week and speak Korean or Chinese*

Aquent is partnering with a leading entertainment company that captivates millions worldwide through immersive digital experiences. This organization is at the forefront of creating engaging interactive content, constantly pushing boundaries to connect with diverse global audiences. Join a team dedicated to innovation, creativity, and delivering unparalleled entertainment, where your expertise will directly shape how players experience and engage with their favorite titles.

We are seeking a visionary leader to drive the growth and engagement of a crucial and expanding audience segment. In this pivotal role, you will be instrumental in crafting and executing data-driven marketing strategies that deeply resonate with Asian American gamers. You will bridge insightful consumer understanding with impactful marketing actions, directly influencing acquisition and engagement, and ensuring our campaigns are authentic and highly effective. Your work will not only expand our reach but also redefine how we connect with communities, making a tangible difference in our global success.

What You'll Do:

• Develop a specialized roadmap identifying unique platforms and social ecosystems relevant to Asian American gamers, including specific communities and culturally tailored applications.
• Implement and refine "test-and-learn" media strategies to pinpoint the most effective platforms and messaging styles for acquiring Asian American gamers, surpassing general market approaches.
• Challenge and guide agency partners to explore niche, high-impact opportunities that foster deep cultural resonance within the Asian American gaming community.
• Translate campaign data and experimental learnings into robust go-to-market frameworks, precisely defining optimal strategies for reaching Asian American gamers.
• Lead the execution of social and digital campaigns, utilizing A/B testing to identify creative hooks and cultural nuances that maximize engagement among Asian American gamers.
• Monitor key performance indicators across social, community, and paid media channels, making real-time adjustments to enhance the ability to attract and convert Asian American gamers.
• Evaluate campaign success by analyzing channel and creative effectiveness, documenting successful strategies in Asian American gamer-specific spaces for future replication.
• Analyze performance dashboards to provide leadership with insights into media consumption trends and performance related to Asian American gamers.
• Act as a strategic liaison for agencies and internal teams, ensuring marketing communications for Asian American gamers are authentic and avoid generic approaches.
• Provide crucial insights on Asian American gamer-specific media trends and platform shifts to maintain brand relevance and responsiveness.
• Present compelling findings that demonstrate the unique return on investment of specialized Asian American gamer targeting, justifying strategic focus through acquisition data.

What You'll Bring:

Must-Haves:

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing roles.
• Demonstrated experience developing strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Proven ability to mentor junior team members.
• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to effectively manage multiple projects in a dynamic, fast-paced environment.
• Robust analytical skills, with hands-on experience utilizing consumer data, performance metrics, and research tools.
• Proficiency in Microsoft Office & Google Suite.
• Native-level fluency in Korean or Chinese (reading and writing).

Nice-to-Haves:

• Experience navigating and leveraging Chinese social media ecosystems (e.g., RedNote, Bilibili, WeChat, and Weibo).
• A demonstrated, sustained engagement with Korean or Chinese American communities, coupled with a nuanced understanding of their cultural, social, and consumer dynamics.
• Familiarity with project management tools such as JIRA, Confluence, or similar platforms.
• Strong familiarity with MapleStory.

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