Email Marketing Specialist

Aquent is proud to partner with a pioneering global digital content platform dedicated to empowering artists and creators worldwide. In this dynamic role, you will have a profound impact by shaping how millions of creators connect with their audiences, leverage cutting-edge tools, and build thriving global careers. By executing flawless multi-channel marketing campaigns, you will directly influence product awareness and foster community growth at an unprecedented scale.

The Opportunity

We are seeking a collaborative and strategic marketing professional to drive high-impact engagement and conversion strategies. Working at the intersection of technology and creativity, you will play a pivotal role in managing day-to-day campaign execution and global product launches. This position offers the unique opportunity to work cross-functionally with creative, product, and data science teams, ensuring that every communication is precise, impactful, and aligned with overarching growth goals. Your expertise will help streamline operations and maintain trust across a global community of users.

What You'll Do

• Set up, launch, and optimize multi-channel, multi-step customer journeys with a primary focus on email marketing.
• Build, QA, and personalize email templates using Liquid logic, content blocks, and custom HTML/CSS coding.
• Coordinate with engineering and localization teams to manage the translation of campaigns into up to 26 languages.
• Collaborate with Data Science to build and QA precise audience segments using SQL and BigQuery, validating lists against suppression and exclusion rules.
• Monitor campaign performance, pull A/B testing results, flag anomalies, and proactively surface optimization opportunities.
• Manage the campaign calendar and project boards in Asana to streamline incoming requests and minimize send conflicts.
• Incorporate advanced AI tools like Claude to refine processes and improve execution efficiency.
• Partner closely with Growth Marketing, Creative, and Product Marketing teams to ensure cohesive, on-brand messaging.

Must-Have Qualifications

• 3 to 5 years of hands-on experience setting up owned-channel campaigns within Braze.
• Proven experience managing localized communications across multiple languages.
• Strong technical proficiency in Liquid, HTML/CSS, and email template QA.
• Working knowledge of SQL and BigQuery for audience segmentation.
• Experience utilizing Claude (with a human-in-the-loop approach) to optimize workflows.
• Deep understanding of growth marketing tactics, funnels, and optimization strategies.
• Exceptional project management skills, with experience using Jira and Asana to manage high-volume workloads.
• Outstanding cross-functional communication skills and the resilience to thrive in fast-paced, tight-deadline environments.

Nice-to-Have Qualifications

• Prior experience working directly with digital artists, musicians, or content creators.