Sr. Coordinator, Marketing - Texas Region

Dedicated to innovative placemaking, Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Building on that foundation, we foster a culture of curiosity that empowers every employee to shape their own story within our organization.

About the Role

Howard Hughes Communities is seeking a creative and highly organized Senior Marketing Coordinator to oversee social media marketing for three Texas communities: The Woodlands, Bridgeland, and The Woodlands Hills. This role will own the day-to-day planning, execution, and measurement of social media content across the communities while supporting broader Texas Region marketing initiatives.

The Senior Marketing Coordinator will work closely with the Head of Marketing and regional marketing team to tell the story of each community, strengthen audience engagement, and ensure a consistent and compelling presence across social channels. In addition to social media, this role will support events, community milestones, announcements, content capture, marketing projects, and other initiatives that advance the visibility and engagement of the Texas Region.

The ideal candidate is a strong storyteller and social media manager who can balance creativity with organization and follow-through. They are comfortable developing content, coordinating approvals, working with internal and external partners, attending events, managing multiple deadlines, and using performance insights to improve results.

What You Will Do

Social Media Strategy and Management

• Execute the day-to-day social media presence for The Woodlands, Bridgeland, and The Woodlands Hills.

• Ensure social media aligns with regional priorities, brand standards, audience and business objectives

• Build and manage content schedules across relevant platforms in collaboration with senior team members.

• Create platform-appropriate content, including captions, stories, reels, short-form video, photography, graphics, and other social assets in alignment with approved content calendars.

• Coordinate content themes and storytelling opportunities across residential, retail, office, hospitality, multifamily, events, placemaking, and community life.

• Write clear, engaging, and brand-aligned copy that reflects each community's voice and identity.

• Schedule, publish, and monitor content accurately and consistently.

• Monitor comments, direct messages, reviews, tags, and other online conversations; escalate questions or issues as appropriate.

• Support community management and timely responses in coordination with the marketing team and relevant internal partners.

• Identify opportunities to grow reach, engagement, participation, and positive sentiment across channels.

Content Development and Capture

• Capture and coordinate photo and video content at community events, openings, milestones, construction progress moments, seasonal activities, and other relevant occasions.

• Work with internal teams, builders, tenants, residents, partners, photographers, videographers, and agencies to source timely and engaging content.

• Maintain an organized library of approved photography, video, graphics, logos, templates, and other digital assets.

• Repurpose content thoughtfully across channels while maintaining platform-appropriate execution.

• Stay current on social media formats, trends, tools, creator practices, and audience behaviors relevant to the communities.

• Help identify and coordinate user-generated content and partner content opportunities in accordance with brand and approval requirements.

Events, Milestones, and Community Initiatives

• Support the planning and execution of regional and community events, activations, open houses, grand openings, seasonal programs, and other experiences.

• Execute social media plans and content coverage for key events and milestones developed by senior team members or project owners, including pre-event promotion, live coverage, and post-event recaps.

• Attend events and programs to capture content, coordinate social coverage, and support on-site marketing needs.

• Work occasional evenings, weekends, and holidays to support key events and community initiatives.

Brand and Communications Support

• Serve as a brand champion, ensuring social media content and supporting materials are accurate, consistent, and aligned with regional and corporate brand standards.

• Support the development and editing of announcements, newsletters, presentations, talking points, website copy, email content, and other marketing communications.

• Coordinate review and approval processes for social media and other customer-facing content in alignment with the Department Standard Operating Procedures.

• Help maintain accurate information across websites, online listings, social profiles, and other digital touchpoints.

• Support regional public relations and communications efforts by identifying stories, gathering information, and coordinating approved content for social channels.

Reporting and Optimization

• Track and report on social media performance, including reach, engagement, audience growth, video views, website traffic, and other relevant measures.

• Monitor community sentiment and identify recurring questions, themes, or issues that may require marketing or cross-functional attention.

Project, Vendor, and Team Collaboration

• Coordinate multiple social media and marketing projects across three communities, balancing competing priorities and deadlines.

• Work closely with the Head of Marketing and regional marketing team to clarify priorities, timelines, approvals, and ownership.

• Coordinate with creative teams, agencies, photographers, videographers, social partners, vendors, and community stakeholders.

• Track assigned deliverables, schedules, invoices, and project details in accordance with regional processes.

• Provide thoughtful, timely communication and follow-through with internal and external partners.

• Contribute to a collaborative marketing culture grounded in accountability, creativity, responsiveness, and continuous improvement.

What Success Looks Like

• The Woodlands, Bridgeland, and The Woodlands Hills maintain active, engaging, accurate, and brand-aligned social media presences.

• Content calendars are organized, timely, and connected to community priorities, events, milestones, and audience interests.

• Social content increases awareness, engagement, participation, and positive sentiment across the three communities.

• Events and milestones receive thoughtful, well-coordinated social media coverage before, during, and after each activation.

• Internal teams, partners, and vendors experience the marketing team as responsive, organized, and solutions-oriented.

• Social media reporting provides clear insights that improve future content and campaign decisions.

• Digital assets, approvals, project details, and reporting are maintained accurately and proactively.

• Support additional team projects as assigned.

About You

• Bachelor's degree in marketing, communications, public relations, digital media, journalism, or a related field; equivalent experience may be considered.
• Five or more years of progressive experience in social media, content marketing, digital marketing, communications, or a related field.
• Demonstrated experience managing social media accounts for multiple brands, communities, properties, or business units.
• Strong portfolio of social media content, including written copy, photography, video, stories, reels, campaigns, or other platform-specific work.
• Excellent writing, editing, storytelling, and verbal communication skills.
• Experience developing content calendars, managing publishing workflows, and coordinating reviews and approvals.
• Experience with social media management and analytics platforms; familiarity with content management systems, email marketing platforms, project management tools, and basic design or video-editing tools is preferred.
• Experience supporting events, activations, launches, openings, milestones, or other customer-facing initiatives.
• Strong understanding of social media trends, community management, audience engagement, and platform best practices.
• Strong attention to detail, organization, judgment, and follow-through.
• Ability to manage multiple priorities and work independently while maintaining proactive communication with leadership and partners.
• Experience with real estate, master-planned communities, mixed-use development, retail, residential, hospitality, placemaking, or lifestyle brands is preferred.
• Ability to travel between Texas communities and work occasional evenings, weekends, or holidays when required by events and business priorities.

Benefits Built for You
At Howard Hughes Communities, we offer competitive, market-based compensation that rewards performance and supports career growth. Our comprehensive benefits package designed to support employees at every stage of their career, is focused on holistic wellness-social, emotional, financial, and physical.

• Competitive 401k plan
• Generous PTO policy
• Premium medical, dental, and vision coverage
• Voluntary benefits for unexpected life events
• Student loan assistance and stipends to assist with lifelong learning

About Howard Hughes Communities

Howard Hughes Communities develops, owns, and operates the nation's premier large-scale master planned communities and mixed-use developments. Our award-winning portfolio includes The Woodlands, Bridgeland, andThe Woodlands Hillsin Greater Houston; SummerlininLas Vegas; Teravalis inGreater Phoenix; Ward VillageinHonolulu; and Merriweather District inColumbia, Maryland. Strategically positioned to meet and accelerate development based on market demand, we offer one of the strongest real estate platforms in the country. Learn more atcommunities.howardhughes.com.

This job description is not meant to be an "all-inclusive" list of the duties and responsibilities of this job. Other related duties and responsibilities may be assigned. Howard Hughes Communities reserves the right to change or modify job duties as necessary based on business necessity.

NOTICE TO THIRD-PARTY AGENCIES
Please note that Howard Hughes Communities does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, Howard Hughes Communities will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Howard Hughes Communities explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Howard Hughes Communities.