Marketing Operations Analytics Specialist II

Manages marketing workflows, data, and performance reporting to improve marketing effectiveness. With moderate supervision, builds campaign audience lists from Business Intelligence (BI)/Marketing Customer Information File (MCIF)/Customer Relationship Management (CRM) and core data, maintains dashboards, measures campaign results and Return on Investment (ROI), manages marketing project workflows, and supports budget tracking.

EDUCATION/CERTIFICATION:

Bachelor's degree in marketing, business, finance, statistics, data analytics, or a related field or equivalent combination of education and experience.

MBA or advanced analytics coursework preferred.

Google Analytics certification required.

EXPERIENCE:

Three (3) years of marketing operations, analytics, reporting, or database marketing experience; financial institution experience preferred.

FirstLight Federal Credit Union is an Equal Opportunity and Affirmative Action employer. All qualified applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability, genetic information, or veteran status.