DIRECTOR OF WEB STRATEGY #00097861

Marketing and Communications

The Associate Director of Web Strategy directs the development, implementation and evaluation of Missouri S&T's web communications. Working within Marketing and Communications' departmental plan, this position manages the university's primary websites and the team that supports them. The work connects audience needs, brand, accessibility, content and technology to deliver user-centered digital experiences that build awareness, engagement, and enrollment.

Key Responsibilities

Web Communications Planning and Evaluation

• Direct the development, implementation and evaluation of campus web communications in line with the marketing and communications plan and institutional priorities
• Adapt web plans and priorities to meet short- and long-term communications goals and address resource and operational challenges
• Evaluate current web programs, processes, and policies to identify improvements and efficiencies

Governance, Policies and Standards

• Develop, administer and implement web policies, standards and best practices for content, design, accessibility and performance, consistent with university policies
• Support distributed publishing by giving campus partners guidance, training and templates for consistent, on-brand content
• Coordinate with IT and security teams to ensure compliance with institutional standards, data governance policies, and accessibility and regulatory requirements

Web Operations and Technical Guidance

• Oversee the development, maintenance and optimization of Missouri S&T's primary websites, templates and supporting platforms
• Provide technical guidance to staff, colleagues and campus partners on web development, CMS use and integrations
• Identify and solve complex technical and operational web problems
• Evaluate CMS platforms, integrations and third-party tools, and recommend them to leadership

User Experience and Content

• Apply user-centered design and information architecture based on research, analytics and usability testing
• Translate audience needs into clear navigation, pathways and content that support recruitment and engagement goals
• Partner with other members of the marketing and communications team and the enrollment management teams to align user experience, messaging and conversion goals

Team Management

• Manage a team of web developers, UX professionals and digital specialists, and be accountable for the team's performance and results
• Set priorities, workflows and expectations that support quality, service and timely delivery
• Provide direction and guidance on planning and implementation of web projects
• Assist other marketing and communications managers as needed

Collaboration and Relationships

• Build and maintain working relationships with marketing and communications, enrollment management, university advancement, IT, academic units and outside vendors
• Help campus units translate their needs into effective web solutions and guide partners toward best practices and shared standards

Analytics and Performance

• Oversee web analytics, dashboards and reporting that measure performance against departmental goals
• Use data to improve site structure, content, accessibility, and technical performance

A Bachelor's degree or an equivalent combination of education and experience and at least 5 years of experience from which comparable knowledge and skills can be acquired is necessary

• Bachelor's degree in digital media, communications, computer science, information systems, or a related field
• Experience managing web or digital teams
• Prior experience in higher education
  

The anticipated hiring range for this position has been established as $70,152-$104,104 annually.

Salary is determined by a variety of factors, including but not limited to, the individual's particular combination of education, skills, and experience, as well as organizational requirements.

Your total compensation goes beyond the number on your paycheck. The University of Missouri provides generous leave, health plans, and retirement contributions that add to your bottom line.

Grade: GGS 12
University Title: ASSOCIATE DIRECTOR STRATEGIC COMMUNICATIONS
To review the University of Missouri's Staff Compensation Structure you can view the Job Code detail page. Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Applications will be accepted until this position is filled.

Employment visa sponsorship is not available for this position.

University Information
Missouri S&T is one of the nation's leading research universities with over 100-degree programs in 39 disciplines. It was founded in 1870 as one of the first technological institutions west of the Mississippi River. Located about 100 miles west of St. Louis in the vibrant community of Rolla, Missouri S&T is an accessible, safe, and friendly campus surrounded by Ozarks' scenery. Missouri S&T offers undergraduate degrees in engineering, the sciences, liberal arts, humanities, and business, with M.S. and Ph.D. programs available in many of the science and engineering programs. With over 7,000 students and 300 faculty, Missouri S&T is big enough to accommodate a broad population, yet small enough for individuals to build high visibility and impactful careers.

About Rolla
Rolla, Missouri offers several great advantages that help individuals enjoy a high quality of life. Rolla is an ideal place for families, with its low cost of living, excellent schools, safe neighborhoods, and a range of recreational activities suitable for all ages. The Ozark Scenic Riverways and beautiful landscapes offers abundant opportunities for outdoor enthusiasts of every lifestyle. With its vibrant community, Rolla hosts multiple events, concerts, art exhibitions, and theater performances throughout the year. The university's Leach Theatre showcases nationally renowned performers for campus and community alike. Overall, living in Rolla offers a high quality of life with a supportive community, affordable living, beautiful natural surroundings, and numerous opportunities for personal and professional growth.

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Office of Equity & Title IX at 573-341-7734.