New 
Seo & Ai Search Strategist
 University of Wisconsin - Milwaukee | |
 United States, Wisconsin, Milwaukee | |
 Nov 11, 2026 | |
 Seo & Ai Search Strategist Milwaukee, WI Full Time JR10016643 Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Position Title: SEO & AI Search Strategist Job Category: Academic Staff Employment Type: Regular Job Profile: Online Content Editor Job Duties: The SEO & AI Search Strategist develops and implements search optimization strategies that improve the discoverability, accessibility, and performance of UWM's digital content across traditional search engines and emerging AI-powered search platforms. Serving as the university's subject matter expert for SEO and AI search, this position provides content recommendations, analytics insights, and guidance on best practices to improve how audiences discover and engage with UWM content. The position collaborates with MarComm's Marketing, Web, and Communications' teams, schools and colleges, and campus units to strengthen UWM's digital presence and support institutional priorities. Key Job Responsibilities: Search & AI Visibility Strategy
Website & Content Strategy
Analytics & Performance Optimization
Campus Consultation & Digital Governance
Department: Marketing & Communications (MarComm) builds the UWM brand by sharing stories of student and faculty success. We also:
Compensation: $60,000 - $70,000 (Final salary offer will be determined based on qualifications and experience) Required Qualifications:
Preferred Qualifications:
How to Apply: Complete application materials must include the following: 1. Resume 2. Cover Letter 3. Writing samples (Please see the instructions listed below) Please submit the following materials as part of your application: 1. SEO/AEO Strategy and Optimization Project Provide one example of a SEO or AEO optimization project you developed or contributed to. Describe the objectives, your specific role, the strategies or recommendations implemented, who you collaborated with (for example, marketing, web, communications, content teams or other stakeholders), and the results achieved, where measurable. Relevant metrics may include organic traffic, rankings, conversions, and/or visibility in AI-generated answers. 2. Website Audit or Performance Analysis Provide one example of a webpage or content audit, analytics report, or performance analysis you conducted. Describe the key findings, recommendations, and how they informed improvements to search visibility, website performance, or user experience. Include any measurable results or other evidence of impact, where available. Examples may include keyword research, search-intent analysis, content structure, metadata, internal linking, or other optimization opportunities. Please identify your specific contributions to each example, any other team members involved and their roles, and any AI tools used in your workflow. Please do not share confidential or proprietary information without authorization. Finalist candidate(s) being considered for hire will be required to provide three professional/supervisor references through an external reference checking tool. References will not be contacted prior to candidates being notified. In instances where the Search and Screen Committee is unable to ascertain from a candidate's application materials whether they meet any of the qualifications, they will be evaluated as not meeting such qualifications. Applications missing any of the required documents listed prior to the application deadline will be marked as incomplete and will not be considered. Contact Information: For any questions regarding the position, please contact Tom Schwartz (schwa282@uwm.edu). Reasonable Accommodations Pursuant to university policy, UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact uwm-jobs@uwm.edu or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability. Confidentiality of Applicant Materials UWM is a State agency and subject to Wisconsin's Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request. CBC and Reference Check Policy Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment. Annual Security and Fire Safety Report (Clery Act) For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see http://www.cleryact.uwm.edu/, or call UWM's Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy. Employment Authorization In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. UW is an Equal Opportunity Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply. To apply, visit https://wisconsin.wd1.myworkdayjobs.com/en-US/UW_Milwaukee/job/Milwaukee-WI/SEO---AI-Search-Strategist_JR10016643. je-6d2d873fb74e4394aa679c57fcfac5b7 | |