Marketing & Events Coordinator, Franklin CREATE!

Bachelor's degree in a related field or equivalent and 2 years of professional experience

• Experience in marketing, communications, or event production - ideally at a technology company, startup, agency, or other fast-moving organization.
• Strong eye for design and brand consistency, with hands-on experience in tools such as Canva, Adobe Creative Suite, or similar.
• Experience managing social media channels and building content calendars.
• Demonstrated success planning and executing live events, from small workshops to large-scale showcases.
• Comfortable working across multiple platforms (CRM/registration tools, email marketing platforms, website CMS, social scheduling tools).
• Strong writing skills and the ability to adapt tone and voice for different audiences (students, alumni, donors, industry).
• Ability to manage multiple projects and deadlines simultaneously with high attention to detail.
• Comfortable working some evenings and weekends as needed for event execution.
• Entrepreneurial, self-starting mindset - comfortable building new marketing and event systems from scratch.

• Work with Franklin CREATE! team, University Programs, and External groups to develop and execute the full slate of Franklin CREATE! events from concept through post-event wrap-up.
• Develop event timelines and run-of-show documents; manage registration platforms and attendee communications.
• Coordinate venue reservations, catering, AV/production needs, signage, and vendor relationships.
• Recruit, brief, and manage day-of event staff and student volunteers.
• Manage speaker and guest logistics, including invitations, travel/parking, and on-site hospitality.
• Design the on-site attendee experience - branding, signage, swag, photo moments - to reflect the Franklin CREATE! brand.
• Collect post-event feedback and participation data; produce recap reports with photos and highlights for internal and donor use.
• Manage event budgets and vendor payments in coordination with program administration.
• Represent Franklin CREATE! at campus and community events as appropriate.

• Own Franklin CREATE!'s brand voice and visual identity across channels, ensuring consistency across social media, email, web, and print materials.
• Plan and maintain a content calendar spanning social media, newsletters, and website updates to build awareness of programs, deadlines, and student/alumni success stories.
• Create and manage content across social media channels (Instagram, LinkedIn, etc.), including photo and video capture at events and programs.
• Write and design promotional materials, flyers, one-pagers, and email campaigns for programs, competitions, and events.
• Maintain and update the Franklin CREATE! website with current programming, event details, and success stories.
• Develop and execute recruitment marketing campaigns to drive student applications and event attendance.
• Capture and package student and alumni founder stories into case studies, testimonials, and social content.
• Track engagement metrics (email opens, social reach, web traffic, event RSVPs) and use data to refine messaging and channel strategy.
• Support donor- and sponsor-facing marketing materials in coordination with the Director.
• Maintain brand assets, templates, and style guides for consistent use across the program.