Senior Product Marketing Manager

Are you a product marketing leader who enjoys turning market insights into strategies that bring products successfully to market? Marvin is hiring a Senior Product Marketing Manager to lead go-to-market planning for significant new product launches and assigned product lines. In this role, you'll partner with product management, sales and the broader marketing team to develop launch strategies, positioning and messaging that connect with target audiences and support business growth. You'll help ensure a consistent, premium Marvin brand experience across customer segments at the national, regional and local levels.

You'll excel in this role if you combine a passion for product marketing with strong cross-functional leadership and experience bringing significant product launches from strategy through execution. If you're experienced in turning customer, market and competitive insights into actionable strategies while managing complex initiatives, budgets and changing priorities, we invite you to apply today.

Lead multi-channel go-to-market strategies and execution plans for new product launches and assigned product lines, aligning market opportunities, business goals, budgets, timelines and stakeholders.

• Develop differentiated product positioning, value propositions and messaging based on customer needs, market research and competitive intelligence.

• Partner across product management, sales and marketing to align product strategies, launch plans and annual marketing priorities.

• Lead cross-functional launch teams and external agency partners from planning through execution, championing consistent go-to-market processes and effective change management.

• Develop sales enablement content and learning resources that help sales teams and dealers communicate product value and key differentiators.

• Monitor customer, channel, industry and marketing trends to identify opportunities and strengthen go-to-market strategies.

• Manage product launch and annual marketing budgets while proactively identifying risks, roadblocks and appropriate mitigation plans.

• Evaluate post-launch results and document lessons learned and best practices to continuously improve future launch and project plans.

• Bachelor's degree in marketing, business or a related field.

• 8+ years of related experience, including demonstrated experience managing significant product launches.

• Experience using market research, customer insights and data to inform strategy, positioning and go-to-market decisions.

• Strong cross-functional leadership skills with the ability to guide complex work from strategy through execution.

• Experience with volume and/or P&L accountability and managing budgets tied to product launches or marketing plans.

• MBA or advanced business education preferred.

• Building products or related building industry experience preferred.

• Strong strategic, analytical, organizational and problem-solving skills, with the ability to navigate change and ambiguity.

• Experience collaborating with senior marketing leaders and cross-functional teams to determine resources and priorities needed to achieve annual marketing goals.

• Proficiency with Microsoft Office, CRM and marketing automation tools, Smartsheet or similar technology platforms.