Director of Annual Giving

The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution's overall program of education. This position will represent the athletics director in various capacities.

Exceptional cold calling stamina, data analysis, and strong interpersonal communication.

Annual Giving & Fundraising

* Campaign Strategy: Plan and execute annual fund solicitation calendars-including direct mail, email, digital campaigns, and university giving days-to drive donor acquisition, retention, and upgrades.

* Portfolio Management: Personally cultivate and solicit a dedicated portfolio of annual donors and prospects, targeting commitments up to the leadership annual giving level.

* Pipeline Development: Identify high-capacity annual giving donors and coordinate with the Major Gifts team to transition them into the major gift pipeline.

Priority & Premium Seating Operations

* Seat Allocations: Direct the priority point system and seating/parking allocation processes linked to donor contributions.

* Suite Management: Oversee contract renewals, invoicing, and waitlist management for suites, loge boxes, and premium club areas.

* Unit Collaboration: Work directly as the liaison between the Ticket Operations office and the Athletics Development foundation to streamline fulfillment and resolve donor account discrepancies.

* Targeted Marketing: Create data-driven marketing campaigns using segmented data to target former student-athletes, alumni, and single-game buyers.

* Donor Stewardship: Ensure timely benefit fulfillment, recognition, and continuous engagement to enhance the fan and donor experience.

* Game Day Presence: Represent the athletics department and work home games, special events, and booster club gatherings to provide premium customer service and network with prospects.

Ticket Sales & Revenue Generation

* Sales Execution: In conjunction with the Assistant AD for Ticket Operations, develop and implement comprehensive outbound sales strategies to meet or exceed revenue goals for season tickets, group packages, and premium inventory across all ticketed sports.

* Lead Generation: Build and maintain a strong sales pipeline through cold calling, networking, community outreach, and digital marketing leads.

* Staff Leadership: Supervise, train, and mentor a team of student workers to achieve baseline outbound call and conversion goals.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Please attach the required documents: