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Recruitment Marketing Manager

Sodexo, Inc.
United States, Maryland, Baltimore
July 16, 2022

Recruitment Marketing Manager

US-MD-GAITHERSBURG | US-DE-Newark | US-MD-Baltimore | US-IL-Chicago | US-OH-Cleveland | US-FL-Fort Lauderdale | US-PA-Pittsburgh | US-AZ-Phoenix | US-KY-Louisville | US-NC-Charlotte | US-TX-Dallas ...
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Unit Description

Sodexo is among the top 20 largest employers in the world. We are more than 400,000 employees working in 64 countries to improve the quality of life of our customers - helping patients heal, helping students learn, helping fans cheer and touching the lives of more than 100 million customers every day!And we need YOU to help us tell the world about it!

Our U.S. Talent Team is searching for a Recruitment MarketingManagerto continue our tradition of innovation in Employment Brand and Recruitment Marketing. This position is Remote and will office remotely with a small (10-20%) amount of travel - candidates may be located anywhere in the U.S.

The Frontline Recruitment MarketingManager will promote the Sodexo employment brand and our career opportunities to attract talented candidates that will help us achieve our mission and deliver on our commitments to the clients & communities that we serve.This role is perfect for amarketing professionallooking for tremendous opportunities to develop and grow. Reporting to Recruitment Marketing & Branding Director, you will:

    Amplify recruitment marketing and employer brand strategy to attract high-quality applicants across high-volume hiring opportunities
  • Track and measure campaign results to inform future investments, benchmark against other high performing brands and share results across the business
  • Serve as the digital marketing and paid media subject matter expert. Strategize and execute digital campaigns from start to finish
  • Continuously optimize campaigns through better targeting, spend, content, logistics, tactics, engagement, follow-through, management, etc
  • Develop, review, edit and distribute creative assets and rich content for on-line and off-line use including frontline career portals, targeted employment value propositions, articulation of our inclusive culture, employee profiles & testimonials and career path options.
  • Grow and engage our talent community and social media audiences through the design & execution of creative campaigns, communications, and live events.
  • Ensure brand message and imaging is appropriate for the target audience(s) and consistently utilized.
  • Provide marketing support, advice and project management to field HR and site managers to optimize job postings and the utilization of tools to maximize their visibility and to ensure the consistent demonstration of Sodexo's employee value proposition in the field.
  • Collaborate with leaders in the field to develop and execute a career fair and hiring event strategy for the enterprise.
  • Analyze, summarize, and act on data that quantify the ROI of your activities and enhance the subsequent strategy and execution.
  • Ensure all segment stakeholders are informed, engaged and accountable to clear and measurable metrics to promote individual success and overall organizational performance.
  • Manage critical business relationships with and support Sodexo marketing professionals, recruiters and recruiting leaders; and hiring partners across all business lines.
  • Conduct benchmarking and original research; analyze, interpret and evaluate labor market trends and best practices of external organizations and industries to develop new approaches and creative solutions that overcome market challenges and changes or opportunities in the business that impact the type and volume of talent needed in the current, near and long term.
  • Provide continuous improvement recommendations for all processes and tasks in the continuum of talent attraction, acquisition, on-boarding, and workforce planning.
  • Lead multiple projects and provide methods for customers and clients to provide feedback for on-going improvements to team, and processes.

You are the Recruitment Marketing Manager of our dreams if you are:

  • A creative writer who can personally connect with audiences of multiple disciplines, generations and across race, culture and gender.
  • Digitally wired with experience in engaging audiences through proven best practices while having the intellectual curiosity to go where no marketer has gone before.
  • Keen understanding of the candidate application journey
  • Self-disciplined with the ability to work independently AND as a member of a team in a matrixed reporting structure.
  • Uber-organized to thrive in a very fast-paced environment with multiple priorities.
  • Evaluate and report metrics to map overall success and maximize ROI of marketing activations by consistently evaluating metrics and providing insight-based recommendations
  • Excellent written and verbal communication skills.
  • Strong interpersonal and relationship building skills.
  • Strong attention to detail

At Sodexo, we believe every employee should have the resources to be their best. As part of our overall rewards, we offer benefits programs designed to help you maintain a healthy lifestyle including health, dental and vision insurance. We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Click here for more information aboutSodexo's Benefits. Not the job for you? At Sodexo, we offer positions that support a variety of career goals working in diverse business segments, including Corporate Headquarters, Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States.Continue your search today. Working for Sodexo: How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

Position Summary

This position will promote the Sodexo employment brand and positioning to internal and external target audiences protecting the Sodexo brand image with all audiences (employees, clients, customers, influencers, and general public), attracting talented candidates to career opportunities at Sodexo and assisting the attainment of business goals. Develop, design and distribute internal/external marketing campaigns and programs regarding Sodexo culture, career opportunities, diversity & inclusion, etc. Manage critical business relationships with and support Sodexo marketing professionals in the US and internationally, recruiters and recruiting leaders; and NORAM hiring partners nationwide and across all business lines. Manage vendor relationships and the implementation of employment branding technologies including the generation and interpretation of data to assess results and recommend subsequent actions that improve hiring performance.

Qualifications & Requirements

Basic Education Requirement - Bachelor's Degree or equivalent experience
Basic Management Experience - 3 years
Basic Functional Experience - 3 years

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.