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Manager, Marketing & Communications
| St. Louis Community College|
United States, Missouri, Bridgeton
|November 06, 2022|
Title: Manager, Marketing & Communications
Employee Classification: Professional
Department CE Marketing
The Manager, Marketing and Communications, role is a hands-on position that provides marketing leadership and direction for the Workforce Solution Group, as well as creating content and graphics, selecting and communicating with vendors, and collaborating with program managers to determine the best marketing channels for students that range from high school age to senior citizens. WSG provides education and job training for a wide range of students, from high school students attending tech classes to senior citizens involved in Continuing Education programs. Focus industry training includes healthcare, manufacturing, tech, business and transportation and logistics.
Leads and manages all internal and external communications efforts for the Workforce Solutions Group and Continuing Education. Responsible for marketing and advertising efforts, positioning, marketing and advertising strategy and consistent brand image. Provides leadership, coordination and supervision of the work of graphics and video staff to develop materials, program and campaign collateral. Responsible for planning, business process, budgeting, staff selection, staff development, staff evaluation and program evaluation and measurements. Identifies marketing opportunities through market research, collaboration with program and business partners, and serves as one of the division's liaisons to the district-wide Marketing and Communications function, as well as to other internal departments impacted by WSG/CE strategic plans.
Primary Duties Performed:
Diversity, Equity, and Inclusion:
St. Louis Community College is an Affirmative Action/Equal Opportunity Employer and welcomes individuals with diverse backgrounds, experience, and ideas who embrace and value diversity and inclusivity.