eCommerce Growth Director
Job Description Responsible for developing and executing the eCommerce growth strategy. Collaborate cross-functionally, internally, and externally to champion a customer-centric portfolio approach, which delivers on eCommerce sales, penetration, customer, productivity, and profitability goals. Responsible for oversight of eCommerce Strategy, Marketing, Merchandising, Site Content, Analytics, and 3rd party execution. Essential Skills
- Responsible for oversight of eCommerce strategy formulation and deployment against the customer value proposition
- Oversees 3rd party relationships and strategy as a key enabler of the overall eCommerce portfolio strategy
- Manages relationships and interacts with support partners in the development of key priorities for the product roadmap
- Responsible for eCommerce customer relationships management and lifecycle management
- Owns eCommerce growth strategy with marketing, merchandising, owned media, and 3rd party partnerships
- Oversees eMerch strategy, KPIs, reporting, and analytics
- Responsible for eCommerce assortment, price & promotion, monetization, omnichannel planning and integration, and eMerch training
- Facilitates cross-functional planning and integration with Finance, Operations, Marketing, Commercial Planning, Merchandising, and key support partners
- Owns overall eCommerce portfolio management
- Oversees-owned media execution, site analytics, and site optimization
- Responsible for overall eCommerce Marketing strategy, KPIs, reporting, analytics, and budget
- Leads Marketing planning integration for all eComm initiatives
- Develops and owns the lifecycle management strategy, approach, and measurement with a goal of growing loyalty and eCommerce customer growth
- Responsible for informing and working with Finance to determine eCommerce financial modeling, long-range planning, and overall eCommerce performance management
- Ensures that eCommerce growth strategies are clearly understood and that the department is achieving its goals at an optimum pace with effective utilization of resources.
- Demonstrates inspirational leadership that drives the team to "think out of the box" to generate high-level performance.
- Provides thought leadership, strategic vision, processes, and methodologies to deliver profitable eCommerce sales growth and increased customer engagement & loyalty
- Align the Brand leadership team on concepts, causing targeted decisions around eCommerce Growth opportunities.
Education (Highest Level) Bachelors Degree Job Category Merchandising Job Status Full-Time (40 Hours)
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The GIANT Company
July 30, 2022