Senior Business Analyst & Digital Strategist

Sales & Digital Strategist

Location: Torrance, CA

Workstyle: Remote (on-site 1 day/week)

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company which serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

About this Position:

The Sales & Digital Strategist will lead the market analysis, development, and implementation of sales & digital usership strategies with the focus on achieving market penetration and revenue objectives of various Next Business & Design products (physical product, digital product, or service).

Leveraging knowledge of user values, business cases, and the market landscape, the Sales & Digital Strategist will define innovative go-to-market strategies that optimize usership for products targeting the next-generation of users. This position will work closely with Product Owners, Product Planners, and business counterparts to assess business viability, provide in-depth market analysis, and determine pricing and launch strategy as well as KPIs. Additionally, they will ensure those strategies align with portfolio strategy and the overall goal of expanding access to the Honda brand beyond owning & leasing.

Responsibilities include:

• Lead the market and competitive analysis around new business concepts, to determine usership/sales requirements and strategic direction for NBD products
• Manage the sales and usership strategy of products by collaborating with Product Owners and Product Planners to apply business case, market, and competitive analysis to develop and implement business plan for NBD products
• Consult with Product Owners and Product Planners as needed to develop business solutions that progress the development of NBD products toward launch
• Support business case development across new business ideas to assess overall viability (e.g., Finance, Insurance, etc.) and utilize business case toward usership strategy development
• Support NBD Strategy development, especially around Brand and Business, and drive consensus toward strategy within Honda
• Actively participate in other NBD projects as required

Who we are seeking:

Required Work Experience:

• 4+ years' experience in business development or related position and agile experience working in a fast-paced, dynamic setting. Experience or knowledge of business case development strongly desired. Automotive industry experience preferred

Required Education:

• BA/BS in Business Administration, Finance, strategic planning, or related discipline. Absence of a degree, 10+ years of relevant work experience is also acceptable. MBA in related discipline a plus

Desired skills:

• Automotive industry knowledge is required, especially related to the business of automotive development and sales
• Content-specific experience in a relevant area is required (e.g., product planning or sales planning for automotive industry)
• Analytical and critical thinker who can make strategic decisions in situations where data is sometimes limited
• Passionate and innovative, willing to look beyond traditional sales methodologies and create new norms
• Familiarity with market research tools such as mTAB
• MS Office proficiency is required, especially in Excel and PowerPoint
• Familiarity with digital collaboration and project management tools (e.g., Miro, Mural, etc.) is a plus
• If internal applicant, a consistent history of high/positive performance reviews is required

Additional Position Factors:

• Workstyle: Remote (on-site 1 day/week)
• Travel: 5%

At Honda, you will play a key role in our journey to become a company that society wants to exist now, and in the future. Your endless curiosity will drive innovation and your courageous spirit will challenge the status quo. We believe having a workforce made up of diverse thinkers and innovators makes us a better Honda. Respect for each other and respect for diversity each and every day drives our associates to contribute at the highest level and work effectively in a team environment. We make the dream of mobility a reality with our innovative and high-quality products. Together, we Bring the Future to our customers, associates, and communities. We are Honda!

What differentiates Honda and make us an employer of choice?

Total Rewards:

• Competitive Base Salary: $77,800 to $116,700

Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.

• Annual Bonus
• Overtime Pay
• Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, paid holidays, sick time, personal days
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth:

• Advancement opportunities
• Career mobility
• Education reimbursement for continued learning
• Training and Development programs

Additional Offerings:

• Wellbeing program
• Community service and engagement programs
• Product programs
• Free drinks onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.