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Product Marketing Manager

Abrigo
United States, Texas, Austin
12331 Riata Trace Parkway (Show on map)
November 21, 2022
Description

We provide technology that community financial institutions use to manage risk and drive growth. Our solutions automate key processes - from anti-money laundering to fraud detection to CECL readiness to lending workflows - empowering our customers by addressing their Enterprise Risk Management needs.

This is an exciting opportunity for someone who is not only a master of their craft, but also shares our commitment to driving a strong company culture by putting their heart and soul into their work every day.

Abrigo is seeking a Product Marketing Manager to join our extremely productive Marketing Team. This role will be responsible for understanding and communicating the value of our current and future Financial Crime & Portfolio Risk solutions and advisory offerings in order to drive revenue growth, customer retention and product adoption.

The Product Marketer will work very closely with the Product Management and Advisory teams to understand our products and advisory offerings and translate them into value-based communication and strategic go-to-market plans. The Product Marketer will also partner with other roles across the organization, including additional members of the marketing team to create awareness and generate demand and with sales for deal support. Success in the role will be measured by on-time delivery for new-product launches, revenue by product lines, and successful partnerships with key stakeholders.


Applicants may choose to work remote,or be office-based in Raleigh, NCor Austin, TX.


What You'll Do
:

  • Define and communicate the value of Abrigo's current and future solutions by creating and maintaining content to support GTM initiatives, including messaging documents, persona guides, product one pagers, competitive battlecards, web content and video scripts, among other deliverables
  • Manage the go-to-market for new offerings and significant enhancements, ensuring that programs and content are targeted for primary buyer and user personas
  • Participate as a core team member for campaigns to help define and execute strategies to achieve objectives
  • Partner with the product team to help shape product priorities and roadmap by proactively delivering market sizing information and market, customer, product and competitive insights
  • Support sales enablement programs and the sales teams with messaging and content
  • Administer win/loss programs and conduct market research and competitive analysis to inform messaging, launches, sales programs and campaigns
  • Leverage competitive data and analytics to drive pricing and packaging strategy
  • Build relationships with industry analysts to understand market trends, gather feedback on product strategy and more


What
You'll Need:

  • BA/BS degree or equivalent and 3+ years in B2B marketing
  • Data-driven decision making
  • Demonstrated ability to understand and communicate more complex technical issues with customers and prospects
  • Knowledge of financial technology, financial crime solutions and/or portfolio risk solutions preferred, but not required
  • Excellent written and verbal communication skills
  • Ability to lead internal presentations and customer calls and webinars
  • Focus on continuous improvement and ongoing learning


What You'll Get:

  • Market competitive total rewards package
  • To be part of the Heart & SOUL of a winning company with an inspiring mission
  • The opportunity to Make Big Things Happen
  • Competitive salary along with full health benefits with an HSA option
  • Unlimited PTO and bank holidays
  • 401(k) plan and company match


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Abrigo is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at with the subject line accommodation.

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