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Executive Director, Marketing and Communications

Pellissippi State Community College
United States, Tennessee, Knoxville
10915 Hardin Valley Road (Show on map)
December 16, 2022

Title: Executive Director, Marketing and Communications

Pay Rate: $79,510 - $100,720.00/per year. Pay will be determined based on related work experience above required. To be considered in determining pay, all related work experience must be listed on the application.

Number of Positions: 1

Position #: 100190

Classification: 3 Campus

Division: External Affairs

Type of Appointment: Full-Time

FLSA Status: Exempt

Required Documents Needed to Upload at Time of Application:

* Resume

* Unofficial Transcripts

* Three Professional References (See below)

Reference check requirements:

* Supervisory roles: two (2) current or former supervisors and one (1) current or former direct report

* Personal references (friends, clergy, customers, relatives) are not considered acceptable references

About Pellissippi State Community College

Pellissippi State Community College is one of 40 institutions in the Tennessee Board of Regents system. TBR is the governing board of the College System of Tennessee, offering more than 400 programs of study at the state's 13 community colleges, 27 colleges of applied technology and the online TN eCampus. The college serves an average of 10,000 students, making it the largest community college in Tennessee by enrollment. Pellissippi State Community College offers eligible employees a comprehensive benefits package that includes health, dental, vision, life insurance, retirement programs, time off including annual and sick leave, and much more.

In 2018, Pellissippi State became a member of an Achieve the Dream (ATD) three-year cohort adopting a theme of Start Strong, Stay Strong, Finish Strong for our work. Achieve the Dream has partnered with the program Integrated Student Experience at Pellissippi State (Insteps) to improve the fall-to-fall retention rates for full-time and part-time students by 13% in the next five years. Our vision is to ensure every student who attends Pellissippi State will develop a sense of belonging and confidence in their ability to succeed academically, grow intellectually, and make timely progress towards achieving their educational and vocational goals. If this is something that aligns with your values, we encourage you to apply.

Culture and Diversity

Knoxville claims a wide range of forward thinking national and international talents. The scholarly influence on the Knoxville metropolitan area bred literary greats including James Agee, Cormac McCarthy, and Nikki Giovanni. Knoxville is home to one of the largest sculptures dedicated to an African American in the country. Located in Haley Heritage Square is a 13-foot high bronze statue of author and Pulitzer Prize winner Alex Haley who chose to spend the last several years of his life in Knoxville. Renowned artists Beauford Delaney and Joseph Delaney hailed from Knoxville. Musicians Roy Acuff, Chet Atkins, the Everly Brothers, and RB Morris called Knoxville home during their careers. Women's suffragist Lizzie Crozier French was active in the ratification of the 19th amendment and was born and raised in Knoxville.

The lasting influence of these artists and activists leaves the Knoxville area as a welcoming area to live and work. More about the area and support groups can be found at Visit Knoxville , the Beck Cultural Exchange Center , the Knoxville Urban League , Knoxville City https://knoxvilletn.gov, Knox County , My Knox Village , Knox Pride , Centro Hispano de East TN , and Knoxville chamber

Position Summary: The objective of this position is to provide vision and leadership in the development and management of an integrated, strategic marketing and communications plan to promote and advance the college's brand, mission, reputation and initiatives.

Essential Functions:

35% Provides leadership and management of operations and personnel in Marketing & Communications. Leads, manages, and plans, the strategies and actions including the direction, budget, execution and evaluation of the department to promote the mission, vision, Core Values, and the Pellissippi Path to Excellence of the College through internal and external communications, marketing and branding, strategic partnerships, and image developments. Provides guidance to departmental staff and assists in developing solutions to unusual or difficult challenges.

20% Provide vision and leadership in the development and management of an integrated, strategic marketing and communications plan to promote and advance the College's brand, mission, reputation and initiatives. Works collaboratively with all College departments to strategize development and delivery of departmental communication and marketing needs. Partners with Student Affairs to identify, develop, and deploy marketing and communication strategies to support the recruitment of prospective students and retention of current students.

15% Develops and executes long term marketing strategies designed to promote the College's mission and brand positioning internally and externally. Directs the planning, development, editorial content, production, and evaluation of promotional campaigns and College collateral (print, website, electronic). Oversees the ongoing development and maintenance of the College's external website and campus Intranet to include components for measuring and assessing performance and effectiveness. Ensures brand consistency in all Marketing and Communications efforts. Promote and protect the brand and reputation among internal and external constituents.

15% Provide leadership in the planning, development, and direction of communication strategies and long-range public relations programs. Collaboratively works with the College's leaders to develop and plan public relations/media relations activities that are designed to elevate public awareness and visibility of the College (locally, regionally, and nationally). Develops and maintains effective working external communications. Oversees the ongoing development and maintenance of the College's social media strategy.

10% Serves as the College's primary Public Information Officer. Acts as the official college media/contact spokesperson as required and/or requested by the President and/or VP, External Affairs. Serves as an advisory member of the College's Crisis Management Team. Provides strategic communications and media relations counsel, writing, and presentation support to the President, VP, External Affairs, and other senior administrators at the College and outside response agencies to develop and disseminate accurate and timely messaging to media and the internal and external communities.

5% Develops guidelines and procedures governing the release of information by the College. Determines need for new policies and procedures and for revision of existing guidelines related to campus communications, internally and externally. Produces and publishes training literature, material and workshops for effective execution of marketing and communication plans for the College.

Note: The College reserves the right to change or reassign job duties, or combine positions at any time.

Key Result Areas:

An effective integrated, strategic marketing and communications plan that promotes and advances the college's brand, mission, reputation and initiatives.

Job Requirements:

* Bachelor's degree in journalism, public relations, communications, marketing or related field. Master's degree in a related field preferred.

* Five years' experience in public relations, marketing, or communications; preferably in higher education and in a leadership or supervisory role.

Preferred Qualifications:

Part-time work experience is calculated at 50% credit of full-time work experience

Skills and Abilities:

Ability to engage in the College's mission and values

Experience developing a communication or marketing plan with proven results

Experience supervising, directing, and mentoring the work of others

Demonstrated ability to communicate effectively

Demonstrated ability to coordinate and execute a variety of tasks simultaneously and to exercise judgment and discretion

Demonstrated ability as a public speaker and serving as the organization's representative at public and private events

Working knowledge of graphic, web, and social media applications and tools, including MS Office Suite, Adobe Creative Suite, and WordPress on PC and Mac computers

Working knowledge of state government and the political press

Demonstrated experience with marketing photography and video

Experience with brand development and professional writing

Expresses thoughts clearly - written communication without grammatical and spelling errors

Ability to see the big picture, prioritize tasks, and understand the impact of actions

Possess a high attention to detail; high degree of accuracy

Strong interpersonal skills

Exhibit innovative and creative marketing and communication solutions

Strategic Thinker/Critical Thinking skills

Ability to build internal and external skills

Strong understanding of budgets

Strong time management skills

Ability to stay on track and meet deadlines

Complexity & Creativity:

In this position, developing and implementing an integrated, strategic marketing and communications plan requires a high degree of analytical, technical and creative thinking with regard to the following:

1. Setting goals for the plan, while ensuring that it aligns with the strategic goals and mission of the college.

2. Understanding best practices in higher education marketing-including use of new media and design techniques-and selecting appropriate practices to achieve success in this market.

3. Defining the audience and determining best methods to engage them using cost-effective media and resonating messages.

4. Managing budget and resources for the plan.

5. Managing the communications (ads, publications, social media, etc.) and ensuring they meet brand standards.

6. Understanding the market and uniquely positioning the college among its competitors.

7. Setting and tracking key performance indicators.

The employee must follow all College policies, procedures and standards. In particular, the employee must adhere to the Identity Guidelines, the Marketing and Communication policy, the Web and Social Media policies, FERPA, ADA guidelines and the open records law. The employee must also understand and follow Tennessee Board of Regents publications policies.

Responsibility for Accuracy:

The ultimate responsibility for accuracy within the Marketing and Communications office falls to this position. As such, this position requires a high degree of accuracy. If Marketing and Communications makes an error and does not catch it before it reaches its intended audience, the impact could be great. Thousands of people-both internally and externally-see most of the department's communications, particularly those posted on the College's website or social media outlets.

Errors could include an incorrect fact or date, a typo, a misspelling, a poor printing job, a broken web link, an incorrect design set-up or a photo or video with an unintended interpretation. Department staff catches most of the errors during the regular review process before they reach their audience. Reviewers may also catch an error. If a small error is missed, it may put the College in an unprofessional light. If a critical error is missed, it could cause students to miss registration or fee payment dates, audiences to miss performances or students to misunderstand application or financial aid processes. A critical error could also cause irreparable damage to the College's reputation. In a worst-case scenario, someone in the office might accidentally send out a community-wide text and social media alert about an impending disaster. In other words, critical errors could have a substantial and widespread negative impact to the College as a whole.

Financial Impact:

Employee is not held responsible financially; however, employee might be called upon to explain the circumstances of waste, etc.


The position is responsible for an annual budget of $1,427,780 in six accounts. The position has authority to establish expenditures for the budget and make purchases without supervisor approval, but within Purchasing guidelines. The employee also has budgetary approval over the Print Shop and the Webmaster accounts.

Judgement & Decisions:

Most of this employee's decisions are made independently and without prior approval from a supervisor. The employee makes decisions regarding budgets, branding, supervision, policies, procedures, marketing and more.


Coordinator of Web Authoring Services, Publications Coordinator, Manager of Advertising, Public Relations Specialist, Visual Media Coordinator, Social Media and Web Specialist, Creative Project Coordinator, Graphic Arts Designer

Personal Contacts:

Nature of Contacts:

Physical Demands:

Sitting at a desk for long periods Daily

Lifting up to 50 pounds (Ex: boxes) Monthly

Viewing computer screen for long periods Daily

Viewing multiple documents on screen at once Daily

Carrying up to 50 pounds short distances Monthly

Manual dexterity is critical to this position. Must be able to use a computer.

The position requires hearing to communicate with a variety of audiences, listen to radio and television ads, and review video productions or audio interviews.

The position requires visual acuity to review videos, ads and publications and to adhere to the Identity Guidelines.

The position must be able to detect colors to determine if publications are printed correctly or if the colors are off, especially when using the College's logo.


Eye strain, back strain, headaches, carpal tunnel syndrome from computer work.

(frequent exposure, good probability)

Full-time Employment Benefits:

* Insurance Options Health, dental, vision, life, short/long-term disability, FSA/HSA Wellness Incentive Program, ifenrolled in health plan

* Educational Assistance Fee Waiver Spouse/Dependent discounts Audit/Non-Credit Reimbursement Program

* Employee Assistance Program

* Retirement options Tennessee traditional pension plan option (TCRS) 401k with $50 company match/457/403b

* Employee Discount program with over 900+companies

* 13 Paid Holidays/Year Includes paid days off the last week of December

* Sick Leave Bank

* Longevity Pay

* Many opportunities for professional development

Special Instructions to Applicants: To be considered for a position at Pellissippi State, you must create an on-line application. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Work experience that is not listed on the application will not be considered towards compensation. Please note: attaching a resume does not substitute for completion of the application form. Part-time work experience is calculated at 50% of full-time experience. Please note: to scan, upload, or attach documents, a computer and scanner are available at the Hardin Valley Campus Educational Resources Center, if needed.

Pellissippi State Community College is an EEO/AA/Title VI/Title IX/Section 504/ADA employer

If you have any problems or questions please contact Human Resources at Pellissippi State Community College's Human Resource Office at 865-694-6607 or by email at .

If you are interested in this position, click on the link to the left to apply.