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Website Marketing Specialist

Honda North America
United States, Georgia, Atlanta
March 01, 2023
American Honda Motor Co

Website Marketing Specialist

Location: Alpharetta, Georgia

Workstyle: Hybrid (60% Office/40% Remote)

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company which serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

About this Position:

This role is responsible for overseeing the production, development, and maintenance of the Honda Powersports brand website and organic social media channels. These pieces provide the vast majority of customer facing information for the MC, ATV and SXS business.

Responsibilities include:

  • Plan and manage existing Powersports digital properties (brand site, microsites) including strategy, content updates and model releases.
  • Define and development of website enhancements for performance optimization and review and approve staging updates.
  • Oversee the development and execution of all paid and organic social media campaigns created by advertising agency partners.
  • Provide reporting metrics on Powersports digital properties for new model tracking.
  • Collaboration on cross department and enterprise-wide website and digital initiatives.
  • Budget development and utilization tracking/analysis.
  • Manage and influence complex, large-scale projects enterprise-wide initiatives for the powersports business group.
  • Strong understanding of website architecture (non-technical), content management, analytics, SEO/SEM, etc.
  • Makes decisions or influences updates to the backend website development and analytics.

Who we are seeking:

  • Works with social media teams on campaigns.
  • Works with product planning to get information on future models so assets and campaigns are on website ready to launch at embargo.

  • Works with Advertising group to ensure shoots include content that will meet the needs of the website.
  • Works with Service, Experimental, Racing, Customer Service, Warranty, accessories, Rider Ed groups to ensure the website has accurate information from those groups.
  • Internally works with IT department on any technical issues that occur.
  • Works with agency on all website maintenance.
  • Works with social media partners.

Required Work Experience:

  • 5+ years of experience in digital marketing, website management, or similar field, power sports experience a plus.

Required Education:

  • Bachelor's Degree in Business Administration/Marketing/Advertising.

Desired skills:

  • Communications, UX (User Experience), Marketing and other industry education a plus.
  • Microsoft Suite: Excel, PowerPoint, Word, etc. proficiency required, SAP familiarity desired, strong communication skills, project management experience, detail oriented, comfortable doing presentations to upper management.
  • Able to foster teamwork and enhance relationships.
  • Ability to influence and impact others.
  • Self-development and the ability to develop others.

Additional Position Factors:

  • Workstyle: Hybrid 60% Office/40% Remote
  • Travel: 10%

At Honda, you will play a key role in our journey to become a company that society wants to exist now, and in the future. Your endless curiosity will drive innovation and your courageous spirit will challenge the status quo. We believe having a workforce made up of diverse thinkers and innovators makes us a better Honda. Respect for each other and respect for diversity each and every day drives our associates to contribute at the highest level and work effectively in a team environment. We make the dream of mobility a reality with our innovative and high-quality products. Together, we Bring the Future to our customers, associates, and communities. We are Honda!

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