Senior Product Marketing Manager (Kompyte)

Hi there!
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role job title for those who want to turn ideas into reality using code, algorithms, and maybe a bit of magic.

And this is our Senior Product Marketing Manager role for idea generators, planning geniuses, and natural-born analysts. This role reports to the COO of Kompyte.

• Contribute to marketing strategy and messaging, ensuring technical accuracy.

• Coordinate and execute the announcement of new functionality.

• Produce educational content, including videos, articles, webinars, emails, one-pagers, slide decks, and more.

• Partner with stakeholders to produce content highlighting successful Kompyte users.

• Support user research initiatives, creating discussion guides and interviewing end-users to inform educational content and programs.

• Support other user education initiatives as needed.

• Develop and communicate value propositions for marketing purposes.

• Develop customer personas.

• Conduct market research to bring the voice of the market to Kompyte.

• Become the go-to expert on key competitors, researching competitive solutions, and creating assets to showcase Kompyte's differentiation.

• Establish approaches, methods, and requirements for product positioning.

• Coordinate and announce new product functionality campaigns.

• Bachelor's degree in Marketing, Communications or related field, or an equivalent combination of education, training and experience in digital marketing required

• Thorough knowledge of the martech market, including digital environment (products, client & customer business models).

• Product-Led Growth knowledge

• Knowledge of technology products in mid market businesses

• Have a broad product and marketing experience with deep experience in writing and producing impactful educational content

• Excellent communicator with a strong ability to work with various stakeholders

• A stronger writer and strategic thinker with knack for crafting stories that resonate with end users

• The ability to take a critical look at existing educational content and to identify gaps and to uplevel what we do

• Collaborative work style, ability to work independently and in cross-functional teams.

• Passionate about Kompyte and the problem we are solving

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.

Kompyte Product Development; the main activities are design, development and operation of the AI competitive intelligence platform.

The Senior Product Marketing Manager will work at the intersection of product development, marketing, and sales to implement marketing strategies for our products. This role ensures that customers and internal teams understand the unique features and capabilities of our products while promoting the benefits and value they deliver to the target audience.

• This is a "work-from-office" role, but you have flexibility to #wfh for various reasons.

• Low cost medical, dental, and vision plans.

• Dependent Care Savings Accounts and Flexible Spending Accounts.

• Employee Assistance Program.

• 401(k) plan with flexible ways to save and fully vested employer match up to 4%.

• Generous PTO (Vacation, Floating Holidays and Paid Sick Time).

• Paid parental leave

• Short-term and Long-term Disability.

• Accidental death and dismemberment (AD&D) insurance, Life Insurance.

• Travel Insurance.

• Corporate Events.

• Snacks, coffee, tea.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
We've been developing our product for 14 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.