Job posting has expired

Content Strategy Manager - Business to Business Marketing

DHI Group
parental leave, paid time off, 401(k)
United States, Kentucky, Field
Sep 30, 2023
This Is the Place to Be: Connecting Futures Now! is the parent company of career marketplaces, and . We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us. You Belong Here: Join a mission-driven company that prioritizes you. We are a supportive team that embodies our "One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work - 35% higher than the average U.S. company. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here! As Content Strategy Manager - Business to Business Marketing you'll develop and refine our business-to-business content strategy, deliver engaging and relevant content that also drives key business outcomes and build on Dice's thought leadership position in the industry. You will directly manage all client content-related activity, closely collaborating with our sales, marketing and product teams to accelerate progress toward acquisition and retention goals with our primary audiences. You will report to the Vice President of Marketing, and join a team that manages B2B and B2C content and content marketing, product marketing, public relations, organic social media and influencer marketing. In this role, you'll be responsible for: Refining and improving the customer (B2B) content strategy focused on driving sustained engagement with individuals from our most important audiences at every step in the customer journey Leading the creation of content-driven experiences directly mapped to customer segments and stages of intent, including long-form report and eBook content, shorter-form B2B content, webinar presentation content and promotional content surrounding content-driven campaigns, launches and landing Delivering live and on-demand webinar presentations to external and internal audiences Working with the sales, marketing and product teams on customer segmentation and ensuring the content strategy aligns accordingly Generating consistent feedback from the sales, product, marketing and executive teams to generate strong, customer-centric content ideas Reviewing current customer content for gaps and identify low performing areas and prioritize those for improvements Identifying ways, via software and tool additions and enhancements, to increase content efficiency and drive additional volume as well as higher content quality Integrating with all Dice teams to drive powerful and integrated B2B storytelling through a variety of mediums Working with the SEO team to identify organic traffic opportunities and ensure best practices are always utilized Working with the Customer Engagement team to ensure promotion and nurture email campaigns continue to drive strong leads, webinar registrations and other key calls-to-action Partnering with the wider Sales team to implement sales enablement efforts to help members of the sales team use B2B content to drive increased lead acquisition and enhance existing client retention Tracking content, webinar and channel performance, as well as working with the analytics team to deliver comprehensive analysis and key learnings to leadership and other stakeholders Working to atomize and prolong the life of every content asset produced Evangelizing the effectiveness, importance and usefulness (sales and brand value) of B2B content throughout the organization Conducting research and identifying content management opportunities For this role, we're requiring: Knowledge, Skills, Abilities World-class written, verbal and visual communication skills Exceptional content creation abilities, delivering engaging and outcome-driving content across a wide spectrum of content types, channels High emotional intelligence and critical thinking ability Deep understanding of the content marketing ecosystem, with hands-on experience with all major and emerging channels Willingness to become an expert on technology roles, skills, trends and the wider technology job market Excellent cross-functional collaboration skills Adaptability Ability to work effectively with all levels of positions within a company Excellent presentation skills Experience with Microsoft Office and Google applications, including working knowledge of Google Analytics Experience with content experience platforms (i.e., Foleon) and/or content management systems (i.e., Hippo) a plus Preferred knowledge, skills and abilities are: Experienced in content creation, content strategy and/or content development Experience with content experience platforms (i.e., Foleon) and/or content management systems (i.e., Hippo) Experience with Microsoft Office and Google applications, including working knowledge of Google Analytics Education, Experience Bachelor's degree in a relevant field or equivalent experience 3+ years of experience in content management and creation experience Remote (US-only) pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience. $80,000 - $110,000 USD Benefits Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programs Future living - 401(k) match, performance bonuses, education assistance, learning & development Enjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events How to apply? You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes! All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.