Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
The
Marketing Manager for Conference & Event Strategy, B2B acts as the key point of contact developing relationships with industry associations, vendors, and other third parties, collaborating to develop and execute on conference and event strategies that help build awareness for, and engagement with the AP brand. This role is a key contributor to influencing growth through the conference and event channel. The Marketing Manager for Conference & Event Strategy, B2B is accountable for identifying, securing, and implementing relevant association and event partnerships, seeking out key sponsorships including speaker sessions, reception hosting, advertising, and other opportunities that positively position the AP brand in the industry with our target audiences. This role will lead all B2B conference and event activities, managing deliverables, budget, tracking and reporting, and will also be responsible for maintaining the event calendar and coordinating all related deadlines within internal teams. The ideal candidate will be collaborative in nature, with a demonstrated sense of urgency, and have experience in Higher Education, with marketing to executive and senior leadership audiences, and successful experience in planning and executing deliverables in a timely manner.
Requirements/responsibilities:
- Oversees and manages company participation at virtual and in-person national and regional conferences, and events
- Works closely with internal teams and stakeholders to implement marketing strategy and tactics to achieve objectives
- Conducts conference and event research
- Develops and manages relationships with conference and event organizers and vendors, including freelancers, print shops, exhibit companies, others
- Manages relationship with industry member associations to ensure benefits are maximized
- Negotiates sponsorships, registration passes, ad space, and other benefits
- Tracks conference and event registrations and engagements against target lists, to measure ROI
- Prepares report and/or other forms of communication required to convey conference and event activity, tracking, and ROI
- Engages with Sales Operations team for inputs and tracking through SalesForce/CRM
- Monitors conference and event budget, managing expenses to stay on budget
- Communicates deadlines in advance for planning purposes
- Secures and manages required assets and collateral; manages logistics to/from conferences and events, as needed
- Creates pre- and post-conference/event documentation; schedules and leads internal and external pre-conference/event planning meetings, and post-conference/event debrief meetings
- Manages contracts, set-up forms, and letters of intent
- Maintains the annual calendar of conferences and events
- Develops guidelines and enforces the company brand, look and feel to all conference and event related marketing assets
- Creates and manages social media calendar; coordinates with Director of Content Strategy on asset development
- Executes post-event follow-up plan; coordinates with Director of Content Strategy on copy needs and Email team on deployment schedule; tracks and reports engagement
Requirements:
- 7-10 years of related conference & event planning
- History of working in the higher education industry and knowledge of common national conferences
- Ability to successfully multitask, planning multiple conferences and or events simultaneously
- Strong communication, budget management, and writing skills necessary
- Experience/familiarity working with vendors
- Other requirements: role requires team-player attitude; skills necessary for budget management of conferences, events, and related expenditures, including paid media spend, agency spend, and or association/memberships
- Sense of urgency, proactive work-style approach, passion for ownership of work, self-starter
- Demonstrated experience with Microsoft Word, Excel, PowerPoint, Teams, and other
- Bachelor's degree in Marketing, Communications, or related field
Academic Partnerships offers the following comprehensive benefits:
- PTO - accumulated from day one
- 11 designated holidays
- Medical - four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
#LI-Remote
#LI-LS1
|
Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
Nov 19, 2023