Senior Marketing Representative

AC Transit is currently seeking candidates for the position of Senior Marketing Representative in the Marketing Department. Under general supervision; performs professional marketing and public relations functions to support the District's efforts to disseminate information about routes and schedules; increase readership and customer satisfaction; and build community support for the District.

• Develops and implements comprehensive plans to inform the public of service changes, to increase ridership, and to build general public awareness and support. Works directly with riders, community groups, agency staff, and the general public.
• Analyzes ridership patterns and trends; prepares and conducts surveys and other research to identify marketing opportunities, and assesses customer needs and satisfaction.
• Makes presentations to external groups, agencies, and local government officials; represents the District at community, business, and agency meetings; and participates on external committees and task forces on behalf of the District.
• Organizes public events to promote the District and its services; and participates in community events, fairs, parades, etc., to disseminate service information and promote community support.
• Ensures the ongoing availability of service information through publication displays, community-based printed and electronic media, and in-person presentations.
• Maintains knowledge of bus service within assigned geographic areas or service type; and monitors changing demographics, economic development, and political leadership.
• Develops and maintains regular contact with outside community groups, institutions, businesses, and agencies, soliciting their participation in programs such as pass/ticket sales, service information displays, and cross promotions.
• Collaborates with other departments to help identify and respond to service performance and information issues; and to develop or modify services and amenities to improve customer satisfaction and increase ridership.
• Develops and writes informational and promotional materials, and works with graphic designers and printers to produce finished products.
• Monitors project budgets to ensure expenditures are within budgetary and grant guidelines; and may initiate the purchase of outside services, determine the scope of work, review bids, make selection recommendations, and work with selected vendor.
• Maintains database of community contacts, and orderly, comprehensive documentation of projects and programs.
• Utilizes a variety of software programs to plan and schedule work tasks; maintain budgetary control over projects; and prepare reports and presentations.
• May provide direction to Marketing Representatives, or other subordinate District employees working on marketing projects.
• Performs related duties as assigned.

Education: Equivalent to completion of a Bachelor's degree from an accredited college or university with major coursework in marketing, communications, social or public services, graphic arts, or a closely related field.

Experience: Four (4) years of recent and verifiable experience developing and implementing marketing and/or public information programs. Individual assignments may require intermediate or advanced level experience with specific computer programs.

Licensing Requirements: Must possess or acquire and maintain a valid California Class C Driver License, and meet the District's safe driving requirements.

Desired Skills:

• Understanding of both sales and marketing processes
• Account Based Marketing knowledge and strategy for client engagement
• Ability to create personalized campaigns with measurable results
• Analytical skills to process data/insights and develop KPIs
• Research abilities to help gather relevant data on specific clients
• Problem-solving skills with the ability to implement changes based on data-driven insights
• Experience owning day-to-day tasks for program management, including interacting with customers
• Lead development and lead nurturing skills

Physical Requirements Must maintain the physical condition necessary to: (1) perform tasks in an office setting operating a personal computer, keyboards, and other peripheral equipment; (2) possess physical mobility in order to travel within the District for meetings and presentations; and (3) grasp, lift, and transport marketing materials and equipment weighing up to fifty (50) lbs.

THIS POSITION IS A UNION POSITION, REPRESENTED BY AFSCME

The Selection Process: The Human Resources department must receive a completed online application by the filling date. If this recruitment is "Continuous," it may be closed at any time without notice. Applications will be screened for job related qualifications, and those candidates who best meeting the qualifications listed on this Job Announcement will be invited to participate in an examination process that may include written, oral and/or performance segments. Current District employees must have satisfactory attendance and performance records. Finalists will be placed on an Eligibility List. When filling vacancies, the Human Resources Department will refer the top candidates to the hiring department for final screening and recommendation.

Vaccination Requirement for Candidates Seeking Employment: Alameda-Contra Costa Transit District has implemented a requirement that requires all candidates for District employment to be fully vaccinated for COVID-19, including variants, prior to being employed by the District, subject to limited exceptions. AC Transit adopted this vaccination policy as an emergency public health response to mitigate the negative public health consequences associated with increased incidence and test positivity rates and the prevalence of new virus variants, including increased hospitalizations, intensive care unit admissions, and deaths.

As such, candidates seeking District employment will be required to: (1) be fully vaccinated (two weeks after completion of the entire recommended COVID-19 vaccination series) and (2) submit a copy of their COVID-19 vaccination card prior to their start date, unless a reasonable accommodation request for a medical or religious exemption has been approved.

• Medical - Choice of two Health Maintenance Organizations (HMOs): Kaiser Permanente and Health Net. $10.00 office visit co-pays; $5.00 - $35.00 prescription co-pays.
• Dental - MetLife Preferred Provider Organization (PPO) $50 annual deductible per person/$150 per family; $3,000 per person annual maximum; preventative care covered at 100%; basic and major care covered at 90%; $4,000 lifetime maximum orthodontia covered at 50%.
• Vision - Vision Service Plan - $10.00 copay; eligible for an exam, lenses, frames or contact lenses every 12 months - based on the last date of service. $200 frame allowance or $120 allowance for contact lenses.
• Employer paid Basic Life Insurance
• Employee paid Voluntary Term Life Insurance
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (FSA) for Health Care, Dependent Care, Parking, Transit
• AC Transit contributes up to $50.00/month towards an employee's FSA Transit costs
• Free AC Transit Bus Pass
• Federal Credit Union
• Vacation and Sick Leave or Personal Time Off
• Ten (10) paid holidays; 2 paid floating holidays; 1 paid birthday holiday
• Tuition Reimbursement - up to $2500 per fiscal year on approved courses
• Wellness Program

Pension: All AC Transit employees participate in a lifetime defined benefit pension. All employees hired on or after January 1, 2020, may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, he/she may be required to contribute a small portion of annual income towards the cost of his/hers District pension.