Marketing Services Generalist

Supervision and Interaction:

Reports to the Marketing Manager

Essential Functions:

* Review and manage web analytics of our advertising, content conversion, and sales lead generation.

* Prepare presentations, sales reports, and analysis for internal and/or external use.

* Develop catalog/advertising collateral using InDesign software and other development tools.

* Prepare, write, and coordinate the maintenance of standard marketing materials.

* Evaluate and select outside vendors for graphic design and pre-press production based on competence and cost-effectiveness; monitor their work.

* Establish budgets and schedules for the division and submit monthly reports accurately and timely.

* Optimize web functionality and increase quality and quantity of web traffic for Division website while maintaining compliance with corporate standards.

* Direct, manage, and participate in Division trade show activities, customer meeting preparations, and attend events/ industry conferences.

* Assist Division by providing guidance and marcom plans on new advertising programs, PR activities, catalog production, trade show participation, product launches and other promotion activities.

* Interface with market channels on promotional needs.

* Manage the design of graphic projects for division customers, providing both management and hands-on creative support.

* Maintain customer and lead database information that can be used strategically by organization.

* Assist sales prospecting as needed.

Qualifications:

* Bachelor's degree in business, marketing, or related field required.

* 5+ years of progressive experience in business, marketing, or related field.

* Strong analytical and quantitative skills.

* Excellent P.C. skills with proficiency with Microsoft 365 suite.

* Excellent written, verbal and presentation skills.

* Preferred experience with design, development and CX tools including Adobe creative suite, Oracle, and Eloqua.

* Preferred experience in authoring white papers, articles, and other promotional activities for B2B industry.

* Project management skills with sales/marketing experience.

* Exhibit outstanding problem solving and influencing skills to effectively drive project / program efforts.

* Strong analytical skills and the ability to analyze data and draw data-based conclusions.

* 10-15% travel is required.

Additional Comments:
The essential functions have been provided as example of the type of work performed by employees assigned to this job classification. The
company reserves the right to modify the work assignments and/or to make reasonable accommodations so that qualified employees can
perform the essential functions. The job description is not intended to be an inclusive list of duties and responsibilities. It is intended to
describe the general nature of the position.

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all
job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex,
sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.
Legal authorization to work in the U.S. is required for all positions, and certain positions may require specific types of legal work
authorizations. Minority/Female/Disability/Veteran/VEVRAA Federal Contractor.

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to
http://www.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf or
http://www1.eeoc.gov/employers/upload/eeoc_gina_supplement.pdf