Who you are You enjoy working with a team in a fast-paced, dynamic environment. As a Marketing Specialist, you will work within the Boston marketing team to provide tactical marketing support related to investment sale initiatives across all asset class. You have a sharp eye for detail and because of your interest in commercial real estate trends, are keenly interested in bringing data and market indicators together to tell the story through words and visuals. As a Marketing Specialist, you exercise initiative to prioritize and complete tasks, and enjoy working with many stakeholders on a variety of projects. What you bring
At least 2-4 years of content marketing experience and/or production graphic design
Bachelor's degree in marketing, communications, or graphic design
Advanced proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Advanced proficiency with MS Office Suite (Word, PowerPoint, Excel)
Familiarity with full-service marketing and/or email distribution programs (Salesforce Marketing Cloud, HubSpot, Constant Contact, MailChimp, etc.)
Familiarity in working within a style guide and brand
Ability to work under pressure, deal with multiple deadlines, and work with minimal direction/supervision
Strong writing skills to communicate in a convincing and impactful manner
Strong design aesthetic, including creative design solutions within the digital/web constraints
Exceptional customer service, organizational and prioritization skills
Excellent communication (follow-through and follow-up) skills, and ability to meet commitments and deadlines
Bonus skills and experience
What success looks like
You will serve as a brand champion by implementing and maintaining high standards of design, format and production.
You will work in close partnership with sales professionals to define project requirements and offer creative marketing solutions, producing marketing materials to the clients' satisfaction.
You will initiate and manage overall marketing campaign/plan as it relates to Brokers' property listings.
You will develop templated or semi-custom pitches and presentations for a wide variety of client types and brokers
You will produce marketing deliverables by integrating written and visual messages into a designed layout.
You will create and produce a variety of print marketing materials including: offering memorandums, brochures, maps, advertising, postcards, presentations, and proposals, ensuring corporate branding strategies are met.
You will maintain file and image libraries.
You will edit existing property websites through preferred tools and platforms i.e.: Ceros, Brandcast.
You will stay abreast of competitor firms' marketing information (styles, platforms, technologies, etc.) and contribute ideas to the broader Northeast Region Marketing & Research team to share and establish best practices.
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Colliers International
Nov 17, 2024