Digital Engagement Associate

Another Source's client, Stanford University, is recruiting a Digital Engagement Associate to join their team. Take a look!

The Stanford Institute for Economic Policy Research (SIEPR) is looking for a savvy digital media expert with a deep interest in economic policy and a proven record of building and understanding digital communities. Our Digital Engagement Associate will know how to connect us with specific audiences through a strong grasp of social media platforms, email campaigns, and the analytics they offer.

Reporting to SIEPR's Director of Communications and Public Affairs and working under minimal supervision, the Digital Engagement Associate will first assess our current social media landscape, then design, refine and execute a strategy for increasing engagement with an audience of policymakers, journalists and academics.

Strong candidates will know how to distill complex scholarship into accessible information by using clear and snappy copy, compelling images, video and infographics, and other types of media. Along with creating and disseminating content, candidates will also analyze and present user and engagement data culled from our website (siepr.stanford.edu), social media channels and email platforms. These analytics will be used to inform ongoing digital media strategy as we better understand how the content we create and send is resonating with and being used by our core audiences.

The Digital Engagement Associate will have access to several databases and other tools that will help target specific audiences in social media and email campaigns.

JOB PURPOSE:

This is a newly created position that will report to SIEPR's Director of Communications and Public Affairs. The Digital Engagement Associate will manage SIEPR's strategic and day-to-day digital media efforts, such as email campaigns, social media engagements, and some website content management.

The Digital Engagement Associate will require attention to detail and strong interpersonal skills to enhance and build on relationships with various stakeholders. The Digital Engagement Associate will work collaboratively to:

• Assess, manage and grow social media platform presence
• Design and execute social media and email campaigns
• Create content specific to SIEPR's website and various social media channels
• Gather, analyze and present data from social media and website analytics with an eye toward using that information to improve engagement strategies

CORE DUTIES:

• Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.
• Strategize to build and grow digital community through social media channels, paid advertising campaigns, blogs, and the web.
• Manage social listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
• Compile data, analyze and report on social media use. Analyze how content is performing and create reports with recommendations to management.
• Build support for social initiatives among internal stakeholders by acting as internal advocate for digital community efforts, building support and driving digital best practices.
• Contribute to overall development and refinement of digital community strategy, and innovative social initiatives by proposing and implementing recommendations.

Please note that due to current COVID-19 safety measures, our office is working fully remote through Spring 2021. Once COVID-19 safety measures are no longer applicable, this position will be based on the Stanford campus. It will be considered for an option of telecommuting (either locally or fully remote), subject to operational needs.

MINIMUM REQUIREMENTS:

Education & Experience:

Bachelor's degree and minimum 1 year of relevant experience or a combination of education and relevant experience.

Knowledge, Skill and Abilities:

• Ability to communicate clearly, effectively and professionally with colleagues
• Demonstrated proficiency in creating content and campaigns, managing feeds and analyzing data on social media channels and email platforms including but not limited to: Twitter, Facebook, LinkedIn, Mailchimp, YouTube; and use of supporting tools and products such as Salesforce, Khoros, Sprinklr
• Understanding of Google analytics
• Experience using and managing web-based databases
• Experience with Drupal CMS

ABOUT THE STANFORD INSTITUTE FOR ECONOMIC POLICY RESEARCH (SIEPR):

Our mission at the Stanford Institute for Economic Policy Research (SIEPR) is to support research that informs economic policymaking while engaging future leaders and scholars. Our affiliated faculty draw from each of Stanford's seven schools and are committed to understanding the economic challenges, opportunities, and policies affecting people around the world. We support Stanford students and academic visitors from other leading institutions, and host frequent events that bring together scholars, policymakers, business leaders and journalists.

Many of our affiliates have served in government. They've testified on Capitol Hill and in statehouses across the country. They've advised businesses and politicians, and are routinely cited in the media.

Our communications team is dedicated to distilling and disseminating their research to ensure it reaches government officials, members of the media, business executives and peer academics.

COMMITMENT TO DIVERSITY, EQUITY and INCLUSION:

As a unit within Stanford's Office of the Vice Provost and Dean of Research (VPDoR), we create a hub of innovation through the power of diversity of disciplines and people.

• We provide equitable access and opportunity to all members of the community in order to do their best work, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
• We listen to and value all colleagues who bring diverse perspectives to the advancement and development of a respectful community.
• We promote a culture of belonging, equity, and safety.
• We embed these values in excellence of education, research, and operation.