Analyst, Campaign Success

As a Campaign Success Analyst, you will play a key role in ensuring the successful delivery of
digital campaigns for Medscape customers. This entry-level position offers an exciting
opportunity to work in a fast-paced environment, providing critical insights and optimizations to
drive campaign success. You will monitor campaign performance, analyze data, and collaborate
with cross-functional teams to ensure customer satisfaction and campaign effectiveness

Key Responsibilities:
* Monitor and analyze key performance metrics for Medscape customers using automated
dashboards, identifying trends and areas for improvement.
* Collaborate with cross-functional teams to execute optimization plans, utilizing standard
levers to address underperforming campaigns and drive results.
* Participate in regular delivery meetings with internal stakeholders (Planning, Program
Marketing, Sales) to review campaign pacing and progress towards established goals.
* Prepare and distribute weekly, monthly, and ad-hoc performance reports, ensuring
accuracy and actionable insights for internal teams and clients.
* Conduct quality assurance checks on campaign data to ensure reporting and delivery
accuracy.
* Maintain documentation of campaign strategies, changes, and optimizations to support
continuous improvement.
* Assist in A/B testing, implementation, and analysis to optimize campaign performance.

Required Skillset:
* Proficiency in Excel: Ability to use functions like pivot tables, VLOOKUP, and other
data analysis tools.
* Strong Analytical Skills: Ability to interpret campaign data, identify trends, and make
data-driven recommendations.
* Attention to Detail: Ability to perform quality checks on data to ensure accuracy in
reports and dashboards.
* Basic Understanding of Digital Marketing: Familiarity with key digital marketing
concepts such as campaign performance metrics, A/B testing, and optimization strategies.
* Problem-Solving Skills: Capability to troubleshoot underperforming campaigns and
propose solutions.
* Excellent Communication Skills: Ability to clearly communicate findings and
recommendations to internal stakeholders and clients, both in writing and verbally.
* Time Management and Organization: Ability to manage multiple tasks and prioritize
in a fast-paced environment.
* Team Collaboration: Comfort working within cross-functional teams, contributing to
shared goals.
* Self-Motivated: Ability to work independently while also being a team player in a
collaborative environment.

Qualifications:
* BS/BA or equivalent experience
* Candidate should have a minimum of 6 months to 1 year of experience working in online
media on the content or agency side.