New 
Senior Product Marketing Manager, Small and Medium Business
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Oct 05, 2024 | |
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OverviewIs connecting with small and medium businesses your superpower? This is the perfect Senior Product Marketing, Small and Medium Business role for those who truly understand and empathize with the unique challenges that small and medium-sized buisnesses (SMBs) face. The charter is to connect SMBs with a free solution within easy reach: Microsoft Edge. More than just a browser, Microsoft Edge for Business is designed to elevate the workday with Artificial Intelligence (AI) and other innovations, making it a central hub for productivity. With consecutive years of growth, Edge is accelerating as a business and winning fans because it's a smarter way to browse. For organizations, it's valued as a secure enterprise browser, optimized for AI. Ideally, you have a background in SMB go-to-market strategies and you are an experienced content developer. You naturally take a big-picture view of business challenges and the audience, and creatively carve pathways between SMBs and the right content and call-to-action to drive growth. You're agile in maximizing digital and sales channels, including partners, and can orchestrate a wide team of cross-functional stakeholders in a go-to-market (GTM) motion you envisioned. You understand the common IT pain points of SMBs (ranging from 25 to 1000 employees) and know how to use storytelling strategically to move SMBs to action. You are a problem-solver with an ownership mindset. You're seeking career growth on a close-knit, high-performance team that shares your high quality bar. If this sounds like you,let's talk GTM strategy and take a look at yourcontent portfolio! Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesCraft and execute a go-to-market strategy that effectively and efficiently drives growth with SMBs, targeting SMB employees with IT responsibilities and outsourced IT partners who support SMBs Create breadth and depth content (ex. blogs, event videos, whitepapers, pitch decks,etc.)in the language of SMBs and land the full value ofwhy Edge for Business is a secure enterprise browser,optimizedfor AIDevelop new content from brief to execution, able to work with creatives to realize your vision but also able to develop high quality, customer-ready content on your ownPossess technical fluency to understand browser technology and its strategic fit within the broader IT landscape for SMBs Break downand translate complextechnicalconceptsinto clear, concise, andimpactfulnarrativesfor SMBs Collaborate with engineering teams and marketing counterparts to understand product truth and business context,todrive alignment on messaging and go-to-market plans Partner internally with the rest of the Edge go-to-market team and other Microsoft marketing teams to scale storytelling and content (e.g.digital, events, field, analysts), integrating into other SMB motions Set success criteria, measure impact, and evolvestrategiesto maximize impactEmbody our culture and values | |