AppLovin


AppLovin’s leading marketing software platform provides app developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally. Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive. Our global teams work together to achieve big goals and create a culture of excellence, camaraderie, and awesomeness.
"We’re defined by the desire to push for more and to continuously improve how we work and evolve what we deliver."
- Adam Foroughi
CEO and Co-founder of AppLovin
Our Culture
At AppLovin, we’re all about staying inspired and delivering our best. We strive to surpass the goals we set for ourselves. This means always taking initiative, acting with integrity, and aspiring to greatness.
Our Mission
Our mission is to grow the mobile app ecosystem.
Our Vision
We believe that a thriving mobile app industry gives consumers better choices and enables all developers to bring their apps to more people around the world. Our technology supports developers and studios with solutions to propel the growth of their mobile apps and accelerate their businesses.
Our Values
We seek excellence together
We know our customers trust us to deliver immersive experiences and best-in-class tools. We take this very seriously, challenging one another to always do better. We are our toughest critics and most loyal fans. While we value individual initiative, we collaborate to drive forward as one team.
We are tenacious, move fast and deliver.
We move quickly and intentionally. Together we set a fast pace with high expectations and then move beyond. We leverage all of our resources so we do not miss opportunities and find ways to deliver exceptional solutions.
We operate with integrity and intellectual honesty.
We may move quickly and deliver, but we do it the right way. We do what is fair and operate with integrity because that is always the best course for customers, partners, and all other stakeholders.
We foster entrepreneurship to challenge what is next.
Taking risks and embracing challenges are a part of our DNA. We empower our employees to try new things, question others, and innovate. This opens doors to new opportunities, which leads to more successful outcomes.
We excel through our culture of equality.
Diversity and inclusion are principles that guide how we build our teams, grow our employees, and develop our company. We celebrate different approaches, points of view, and diverse voices. It connects us with the players, developers, and global communities we serve.
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