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Assistant Account Executive

Job Summary

Responsible for performing research, identifying needs, and developing PR material for clients. Works with account coordinators to enhance client image.

Primary Responsibilities

  • Compose and distribute press releases.
  • Perform research and identify the needs of clients.
  • Maintain media distribution lists.
  • Perform social media community management.
  • Promote events and community initiatives.
  • Prepare and distribute impressions reports.
  • Develop increased knowledge of new communication trends and apply to influential engagement.
  • Create outreach materials.
  • Craft pitches and proposals.
  • Develop briefing materials.
  • Coordinate projects and deadlines.
  • Approve or deny comments on blogs or social media.
  • Offer in-depth industry analysis and strategic recommendations.
  • Develop branding initiatives and consistent company messaging.
  • Write by-lined articles for industry trade journals.
  • Write and collaborate on content for company blogs.
  • Drive followers and influence on social media feeds.
  • Assist with research projects.
  • Develop and create press materials to be used in media relations.
  • Follow up with press inquiries.
  • Perform various clerical tasks.
  • Schedule updates.
  • Edit and upload promotional videos.