Marketing Director
Job Summary
Develops a comprehensive marketing strategy and oversees the implementation and overall success of a campaign.
Primary Responsibilities
- Conducts market research to develop a marketing strategy
- Makes strategy recommendations
- Oversees marketing team, including content writers, web designers, and social media managers
- Identifies new markets and target audiences
- Adjusts marketing strategies based on consumer feedback and analytics
- Works with executives to identify areas of growth
- Manages the budget and contracts of marketing projects
- Oversees the development of marketing materials
- Helps develop a business’s brand identity
